Metrics; I’m sure you’ve heard numerous times how important they are, that you should review them on a weekly/monthly/quarterly basis, that they can provide insight into how your business strategies are actually performing, blah, blah, blah. If you’re sensing a bit of metrics aversion, then you’re right, this author isn’t a fan of all the…

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SlideShare is quickly gaining notoriety in the world of content marketing. According to CMO.com, SlideShare sees 500% more B2B traffic than LinkedIn, Twitter, Facebook and YouTube with over 3 billion presentation views per month! Stats like these are hard to ignore and clearly illustrate the potential of this growing platform. So what is SlideShare? It’s…

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