For Episode 251 of Amplify Your Business, we’re joined by John MacInnes, the founder of Earthware. In this episode, John shares invaluable insights from his lifelong entrepreneurial journey, emphasizing perseverance, financial acumen, and adaptability. Earthware is transforming single-use containers through a circular strategy, catalyzing a positive change in responsible consumption and the eco-friendly food sector. By tackling waste and diverting millions from landfills and streets, they’re reshaping the narrative for a greener future. Discover Earthware’s seamless system that incentivizes consumers and restaurants to return and reuse containers, driving an eco-conscious shift. Tune in to explore how Earthware is reshaping sustainable practices in the food industry and envisioning a greener tomorrow for everyone.

To learn more, visit https://earthware.me/. 

00:00 – Intro

00:59 – What are three things every entrepreneur should know?

08:18 – What problem is your company solving?

11:28 – How did Earthware’s business model evolve?

16:43 – How did you overcome obstacles with Earthware?

20:55 – How has your previous entrepreneurial experience made managing Earthware easier?

23:42 – What motivates your cycle of starting and transitioning between businesses?

25:41 – What surprised you in this venture?  

30:03 – What distinguishes founders from CEOs?

33:40 – What would you write in a letter to your younger self?