In this episode, Lance interviews Jeff Sekinger, the executive chairman of 0 Percent and a successful entrepreneur. Jeff shares three key lessons for entrepreneurs: personal growth is essential for business growth, start with a simple business model, and focus on client acquisition before talent acquisition. Jeff also discusses his journey from addiction to building multiple successful businesses, including 0 Percent, which helps early-stage entrepreneurs with financing. He emphasizes the importance of product-market fit and shares strategies for finding it, such as building a personal brand and conducting market research.
In this conversation, Jeff Sekinger shares insights on leveraging data and AI in business growth. He emphasizes the importance of testing new products and services through marketing campaigns and using actual buyer behavior as data. Jeff discusses how his company uses marketing pixels, buyer lists, and lookalike audiences to optimize advertising across multiple platforms. He also highlights the power of AI in creating marketing copy, videos, and customer support responses. Jeff advises entrepreneurs to embrace change, foster empowering beliefs, and surround themselves with growth-oriented individuals. He emphasizes the need to recruit experienced professionals to help achieve business goals.
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Connect with Jeff Sekinger
LinkedIn: Jeff Sekinger
LinkedIn: 0 Percent
Website: https://0percent.com/
0:00 – Intro
0:32 – Meet Jeff Sekinger: Executive Chairman at 0 Percent
1:13 – Advice for Entrepreneurs: Jeff’s Top Three Lessons
4:38 – Transitioning to Higher Business Levels
6:31 – Early Stage Challenges: Wearing Multiple Hats
7:53 – Building the Right Team Aligned with Mission and Values
9:24 – Overview of 0 Percent and Its Services
10:58 – Jeff’s Personal Background and Entrepreneurial Journey
17:10 – Achieving Product-Market Fit through Brand Building
21:41 – Data Utilization in Business Growth
26:37 – Leveraging AI for Business Efficiency
32:17 – Navigating AI’s Impact on Business
36:02 – Mindset for Success: Turning Challenges into Opportunities
39:38 – Future Goals & Overcoming Challenges in Leadership
44:47 – Outro
