In this episode of Amplify Your Business, Lance Johnson sits down with Mark McFatridge, the founder and CEO of Quade. Quade is a unique executive peer community designed for CEOs and business owners to foster both professional and personal growth. Through Quade, Mark is on a mission to offer a space for leaders to find support, accountability, and a sounding board for their entrepreneurial journeys.
Mark McFatridge created Quade after experiencing firsthand the transformative power of CEO peer groups. Mark recognized a gap for smaller, privately owned companies that didn’t have access to high-quality, peer-to-peer support. In this episode, he shares his journey from a successful career in banking to founding Quade, which now spans multiple CEO circles across the U.S. Listeners will learn how these groups work, why experienced CEOs lead them, and how they help entrepreneurs achieve growth and overcome challenges. Mark also discusses his podcast, Igniting the CEO Within, which brings attention to the personal journeys of CEOs in his network.
Whether you’re a seasoned business leader or a startup founder, Mark’s insights on peer community building, authentic leadership, and resilience will inspire and empower you on your journey.
For more information and to view our full episode archive, visit amplifyyourbusiness.ca. You can also listen to the show in podcast form—just search ‘Amplify Your Business’ wherever you get your podcasts.
Mark McFatridge
LinkedIn: Quade LLC
Website: https://quadecircle.com/
00:00 – Intro to Amplify Your Business
00:01 – Introduction to Mark McFatridge and Quade
02:26 – Mark’s career in banking and the inspiration behind Quade
05:37 – What differentiates Quade from other peer networks
08:53 – The credibility of Quade’s experienced facilitators
11:51 – Challenges of growing Quade and reaching CEOs
14:40 – Tips for reaching and recruiting CEOs
17:14 – How Quade leverages LinkedIn and webinars
19:49 – Building credibility with webinars and educational resources
21:55 – Mindset advice for entrepreneurs
23:54 – Lessons learned and reflections on starting Quade
26:02 – The importance of hiring driven, authentic people
29:37 – Upcoming goals and challenges for Quade
31:03 – Educating CEOs on the value of peer groups
33:41 – Mark’s podcast, Igniting the CEO Within
38:25 – Final thoughts and closing remarks
41:01 – Outro
