A live web series with Lance Johnson, Founder of Amplomedia.
What do we mean by AMPLIFY Your Business?
Amplomedia's founder and marketing mastermind, Lance Johnson, will be streaming live to a social media channel near you, providing insight into common small business marketing struggles, and explaining how you can overcome them.
Throughout this video series Lance will be speaking with both industry experts and small business owners who are facing common marketing challenges. He will walk the owner and the audience through actionable steps every business can take to reach their desired audience and acquire more customers. From optimizing your website to running an ad campaign and everything in between..
Follow us on social to catch new episodes as they come out, and you can always check back here to get up to speed if you miss one!
AMPLIFY YOUR BUSINESS EPISODE ARCHIVE
October 23, 2020
In Episode 24 of Amplify your Business, Lance is stepping away from the computer and going to Fitset Ninja, one of the first ultra ninja warrior gyms to exist in Edmonton. Join us on a tour of the gym while Lance & owner Tim talk pivoting for a pandemic!
October 9, 2020
In Episode 23 of Amplify your Business, Lance walks us through Instagram insights, figuring out what that data means, and how you can use these insights to carry out effective marketing tactics, ultimately turning more website visitors into product purchasers.
October 2, 2020
In Episode 22 of Amplify your Business, Lance dives into the story behind Yelo'd Ice Cream, a favourite local ice cream shop in Edmonton. Whet your appetite while staying up to date with all the ways you can use social media to grow your business!
September 25, 2020
In Episode 21 of Amplify your Business, Lance is on the road again and this time he's talking meatless fried chicken... you heard that right. But don't worry, he also has a hot take on how to bypass spending loads of time in R&D by taking advantage of in-market testing.
September 18, 2020
In Episode 20 of Amplify your Business, Lance Johnson shares two lessons about the importance of creating a strong brand identity using his recent experience at a west coast burger joint as an example. Check out this special on-the-road episode now!
August 28, 2020
In Episode 19 of Amplify your Business, Lance Johnson shares a few commonly made video marketing mistakes and what to do instead when producing a video to promote your brand’s message. Check out this week's episode to ensure you aren't wasting your video marketing resources.
August 21, 2020
In Episode 18 of Amplify Your Business, Lance Johnson welcomes James Song, a partner at Prowse Chowne LLP, to share some practical advice for small business owners on exit strategies, succession planning, and preparing your business for evaluation and eventual sale.
August 14, 2020
In Episode 17 of Amplify Your Business, Lance Johnson welcomes Dave Carroll, a Musician, Storyteller, and Author, to share how storytelling can be a powerful tool in furthering your brand’s message in the age of social media when more content than ever before is floating around.
August 7, 2020
In Episode 16 of Amplify Your Business, Lance Johnson discusses some of his top email marketing tips with Colleen Heidecker, owner of Colleen's Chocolates. Colleen has been worried about hitting send on her marketing emails, for fear of losing subscribers. But not anymore!
July 31, 2020
In Episode 15 of Amplify Your Business, Lance Johnson welcomes special guest, Jesse Syzmanski, founder of Modern Muse Media, to discuss the secret to successfully using video production to amplify your business’s message. Here’s a hint… it’s the power of storytelling.
July 24, 2020
In Episode 14 of "Amplify Your Business" Lance Johnson sits down with Karen Unland, co-founder of Taproot Edmonton to break down what is earned media, the role it can play in your marketing plan, and a few tricks of the trade that will help you understand what you have to do to get it!
July 3, 2020
In Episode 13 of "Amplify Your Business" Lance Johnson sits down with Danielle Mohr, owner, and founder of Fine Point Writing, to discuss key tips to providing the utmost value to your target audience and increase conversions through email newsletters and lead magnets.
June 26, 2020
In Episode 12 of "Amplify Your Business" Lance Johnson sits down and talks about taglines. What is a tagline, how to create the best tagline for your business, what is the difference between a tagline and a slogan, and why it's important to keep it simple!
June 18, 2020
In Episode 11 of "Amplify Your Business" Lance Johnson speaks about using webinars as a lead magnet, and how to capture webinar registrations, ultimately increasing your leads. If you haven't tried using webinars as lead magnets, then this episode is for you!
June 10, 2020
In Episode 10 of "Amplify Your Business" Lance Johnson dives into some of our best tips on how you can level up your video calls and make a solid impression from the comfort of your own home. Just because we're working from home, doesn't mean quality should suffer!
June 3, 2020
In Episode 9 of "Amplify Your Business" Lance explores the world of eLearning with Gordon Sheppard of Expert Training Solutions. In this value-packed episode, Lance and Gordon dive deep into what organizations can expect when shifting to online learning, and how to succeed!
May 27, 2020
In Episode 8 of "Amplify Your Business" Lance discusses all things membership websites with Chloe Skerlak, including how to produce tiered content and properly set up and market your membership site so that your online business continues to generate recurring revenue.
May 21, 2020
In Episode 7 of "Amplify Your Business" Lance lends some of his own expertise in an area a lot of business owners are familiar with in one way or another - networking! Except this time we're talking digital networking and how to turn these events into a lead generation goldmine.
May 13, 2020
In Episode 6 of "Amplify Your Business" Lance talks to Dominic Stante, owner of Urban Thrift in Calgary, about the journey he has taken to add e-commerce to his consignment shop. Many brick & mortar shops are turning to e-commerce as a result of COVID-19.
May 6, 2020
In Episode 5 of "Amplify Your Business" Lance speaks with Bruce Baker, the owner of Workplaces, about using guest speaking and webinars to acquire new customers - a great lead generation tactic especially in a time when in-person gatherings can't happen!
April 29, 2020
In Episode 4 of "Amplify Your Business" Lance chats with Jason Blower, a local illustrator and business owner (check out Jason Blower Illustration!) to discuss not only the importance of digital sales but also what tools Jason uses to increase average order value.
April 20, 2020
In Episode 3 of "Amplify Your Business" Lance speaks to Karla Loeppky, Owner & Founder of Your Body Your Weigh, who has worked the last year to pivot her business online, something many business owners are looking to in light of COVID-19. We have a lot of golden nuggets to share with you!
April 15, 2020
In Episode 2 of "Amplify Your Business" Lance speaks with the owner of Greencare Landscaping, Allan Kelly, to discuss ways his company can proactively generate leads and improve their marketing strategy to prepare for their upcoming busy season.
April 7, 2020
In Episode 1 of "Amplify Your Business" our marketing mastermind, Lance Johnson, talks to the owner and founder of Advanced DJ Services, Tarcy Schindelka, to discuss what steps he can take to optimize his website for conversions. And more conversions mean more sales!
As a small business owner, you need to amplify your message, and we can help.
We’re running an all-inclusive Doodle video deal to help businesses like yours amplify their message
It’s a sensitive time for business owners which is why we’ve created a video package to help you reach your audience and increase your return on investment. Check out our all-inclusive Doodle video deal and start amplifying your message with video.
Video is here to stay. And, it’s here to help (and so are we). Start implementing video into your marketing strategy with our $599 all-inclusive video deal, and amplify your message.
Book a 15-Minute Discovery Call
Curious about how Amplomedia can help deliver YOU more customers?
Or are you looking to be a part of a future AMPLIFY Your Business live episode?
Book a time below to schedule a quick discovery call with Lance so that he can assess how we can best help you and your business.
See what some of our AWESOME clients have to say about working with us!
Shannon Routley
Corporate Designer, Disbrand
Dragan Marjanovic
CEO, Mediashaker
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