A live web series with Lance Johnson, Founder of Amplomedia.
What do we mean by AMPLIFY Your Business?
Amplomedia's founder and marketing mastermind, Lance Johnson, will be streaming live to a social media channel near you, providing insight into common small business marketing struggles, and explaining how you can overcome them.
Throughout this video series Lance will be speaking with both industry experts and small business owners who are facing common marketing challenges. He will walk the owner and the audience through actionable steps every business can take to reach their desired audience and acquire more customers. From optimizing your website to running an ad campaign and everything in between..
Follow us on social to catch new episodes as they come out, and you can always check back here to get up to speed if you miss one!
AMPLIFY YOUR BUSINESS EPISODE ARCHIVE
November 26, 2021
In episode 63 of Amplify Your Business, Lance is back with Carol Lamb of The Baking Barn. In this second part of the conversation, Lance gives Carol some valuable tips and tricks about how to use video marketing in the customer's buying journey. They cover social media best practices and more to help her get started!
November 19, 2021
In episode 62 of Amplify Your Business, Lance sits down with Carol Lamb of the Baking barn to talk about how she is growing her small baking business into an Alberta favourite. Watch and listen in part one of this episode as Carol talks about the importance of good, local products and the challenges she faces as she grows her home business.
November 12, 2021
In episode 61 of Amplify Your Business, we meet with parking and real estate entrepreneur Kevin Petterson to discuss how his app, Zipstall, is changing the future of parking and community engagement. Watch as we talk about how he found this opportunity and how he is creating a better marketplace for parking!
November 5, 2021
In episode 60 of Amplify Your Business, we're talking with local hospitality innovator Joel Hollingsworth of the Varscona Hotel and Ampersand 27 on Whyte Avenue about navigating the COVID-19 pandemic and the uncertainty it brings for the hospitality industry.
October 1, 2021
In Episode 59 of Amplify Your Business, we’re talking with two incredible women, Heather Thompson and Jessica Roth, about the Making Edmonton Digital program and how it has provided support for businesses to get online during the COVID-19 pandemic.
July 27, 2021
In Episode 58 of Amplify Your Business, we’re taking our interviews offline and onsite with Darren McGeown, owner of Arcadia Brewing Co. located in the beautiful Manchester Square development near downtown Edmonton. Cheers to beers!!
June 18, 2021
In Episode 57 of Amplify Your Business, Lance meets with Alexis Hillyard from the YouTube channel, Stump Kitchen! Learn about her inspiration behind starting the Stump Kitchen YouTube channel and the business side of being a full-time YouTuber.
June 4, 2021
In Episode 56 of Amplify Your Business Lance meets with Edmonton singer/songwriter Dave Von Bieker. Learn how Dave has pivoted his business throughout the pandemic, and even hear a live performance of one of his songs - never done on our show before!
May 28, 2021
In Episode 55 of Amplify Your Business Lance sits down with Jade O’Hearn, CEO & Founder of Pachira Social Enterprise. We’ll learn how Pachira works, how their team is helping small and local businesses grow their market share, and where the company’s name came from.
May 21, 2021
In Episode 54 of Amplify Your Business, Lance sits down with John Carvalho, President of Stone Oak Capital, a leading mid-market M&A advisory firm specializing in business valuation, divestiture, and acquisition advisory based in Edmonton.
May 14, 2021
In Episode 53 of Amplify Your Business, we meet with Steven Knight, Creator of Solutions & Opportunities at Mosaic Home Services. Headquartered in Edmonton, Mosaic Home Services aims to be Canada’s largest home improvement franchise network.
May 10, 2021
In Episode 52 of Amplify Your Business, we interview Barry Ehlert, CEO of Windmill Golf Group. Windmill Golf owns and operates five golf courses located in and around Calgary, Alberta. Barry also talks about his newest venture called Launchpad Golf, a modern take on an old sport.
April 30, 2021
In Episode 51 of Amplify Your Business, we sit down with the owners of Intent Coffee to talk about coffee and (pardon the pun) intentional marketing! Intent Coffee is a local cafe in Southgate Centre that is a safe, inclusive space for the BIPOC and queer communities.
April 24, 2021
In Episode 50 of Amplify Your Business, we meet with CK Dhaliwal, General Manager of Rapid Fire Theatre, Edmonton’s prime improv comedy and theatre group. Learn how Edmonton’s funniest business has improvised new and creative marketing tactics throughout the pandemic.
April 16, 2021
In Episode 49 of Amplify Your Business we're back with Jenny Albers, President of Edmonton's NextGen to meet the winners of their March MAEAT Giveaway! We'll hear from Julie Morrison (Majesty and Friends) and Alex Liaw (Glomein Noodle House). Congrats!
April 9, 2021
In Episode 48 of Amplify Your Business we talk to Adam O’Brien, founder of Bitcoin Well, one of Canada’s first Bitcoin ATM companies. We'll learn how a Bitcoin ATM machine works, his philosophy on cryptocurrency, and how the company closed on $50 million in sales!
April 1, 2021
In Episode 47 of Amplify Your Business we're back with Matt Hodgson to talk about different strategies to market Outbreaker, a local biotech startup. From using account-based marketing to leveraging PR and virtual conferences, these tips are really worth their salt!
March 26, 2021
In Episode 46 of Amplify Your Business Lance interviews Matt Hodgson, Co-Founder of Outbreaker Solutions. Outbreaker is a local biotech startup that creates antimicrobial plates made of, you guessed it, salt. Just pure table salt. Who knew salt had germ-killing abilities?!
March 19, 2021
In Episode 45 of Amplify Your Business we’re sitting down with Johanna of Sinogap Solutions, to talk about starting a business in the middle of a pandemic, turning over almost nothing in revenue for her first year in, and the single opportunity that helped her business survive.
March 10, 2021
In Episode 44 of Amplify Your Business, Lance sits down with Edmonton NextGen to learn all about their MEAET giveaway, an exciting event that small businesses can enter to win cash prizes! For March MEAET, a $3500 cash prize is up for grabs for two lucky winners!
March 4, 2021
In Episode 43 of Amplify your Business, we talk with Omer Choudhary, CEO of IQ Interactive and Truffle POS about how venture capital isn’t only reserved for big tech deals in Silicon Valley. Entrepreneurs can and should consider tapping into VC as a resource to further grow their business.
February 26, 2021
Episode 42 of Amplify your Business we’re talking about networking and how to do it properly so you can grow your business in 2021. We'll focus on maximizing the value exchange between you and the people in your network, leading you to more clients, and thus better results.
February 19, 2021
Episode 41 of Amplify your Business discusses how Employee Ownership Programs can ensure entrepreneurs don’t lose control of their business while creating incentives for employee-owners to work hard in the business.
February 12, 2021
In Episode 40 of Amplify your Business we learn immediately actionable mental health advice for entrepreneurs. After all, the health of a business depends on the health of its owners and employees.
February 5, 2021
In Episode 39 of Amplify your Business we have not one, not two, but three special guests from Threshold Impact VMS (or VMS for short), a program modeled after one of the same name at MIT.
January 29, 2021
In Episode 38 of Amplify your Business we hear from Matt Hill from Business Link about all things business planning! After all, it's always important to have a plan in place to help you navigate changes in the marketplace.
January 22, 2021
In Episode 37 of Amplify your Business we're back with part two of this special multi-part episode. This week hear Lorena’s thoughts on the importance of defining success for yourself as an entrepreneur.
January 15, 2021
In Episode 36 of Amplify your Business we have quite the “treat”. We’re sitting down with Lorena Prakash from Duzu Dates, who makes gourmet, chocolate-covered dates (can you say yum?). This is part one of a special two part episode.
January 8, 2021
In Episode 35 of Amplify your Business we are thrilled to have Linda Hoang, Edmonton-based blogger and social media powerhouse, as our guest. Linda has some great insights about the world of social media to share, so tune in!
January 1, 2021
In Episode 34 of Amplify your Business, we start off the new year with a great conversation about startups! Tune in for some refreshing advice about how to take a great idea and turn it into a tangible product that's ready to go to market.
December 25, 2020
In Episode 33 of Amplify your Business, Lance sits down with Morgan Wolf to hear her story about selling her successful pet care business. Entrepreneurs, there are some super valuable lessons in this one so tune in, even if you aren't ready to sell.
December 18, 2020
In Episode 32 of Amplify your Business, we welcome Ron Lefebvre and Brandon Scott of Benchmark Mortgages to share their insights about getting into business with a partner! After starting out independently and now with 18 months under their belts together, they have a lot to share!
December 11, 2020
In Episode 31 of Amplify your Business Lance chats with Franco Maione of Vima Realty, a brand new real estate brokerage in Edmonton with a slick new business model. Listen in to learn why on earth Franco decided to open his brokerage during a global pandemic!
December 4, 2020
In Episode 30 of Amplify your Business Lance and Karen Anderson, Founder of Alberta Food Tours, have a great chat about growing a small business while maintaining focus on your 'why'. Tune in for some great to-dos (and one don't do!) when it comes to digital marketing.
November 27, 2020
In Episode 29 of Amplify your Business Lance chats with the man behind Specialized Benefits (and our benefit plans!), Rhett Bagnall. Rhett has lots of insights to share regarding what small businesses should be thinking about when it comes to insurance and working remotely.
November 20, 2020
In Episode 28 of Amplify your Business we've got great insight for the entrepreneur who’s chosen to skip the farmer’s market and go directly into wholesaling, be sure to tune in as this episode is jam-packed with marketing tips for you.
November 13, 2020
In Episode 27 of Amplify your Business we have a guest who is sure to excite the fitness and home warrior enthusiasts who are tuning in. Listen as Lance chats with Jack Yang, co-founder of Duonamic, a fitness gear company, and learn all about digital marketing for e-commerce companies!
November 6, 2020
In Episode 26 of Amplify your Business, Lance speaks with Paige Wolfe, Sales & Marketing Manager of Honey Bunny - an organic apiary here in Alberta. Lance and Paige discuss all the sweet details about the retail pitching process and how other local businesses can achieve retail success!
October 30, 2020
In Episode 25 of Amplify your Business, Lance chats with Vanessa Marshall, founder and owner of Jack59. Jack59 creates and sells shampoo and body bar products, and even though Lance doesn't have hair, he does have some great marketing tips for Vanessa!
October 23, 2020
In Episode 24 of Amplify your Business, Lance is stepping away from the computer and going to Fitset Ninja, one of the first ultra ninja warrior gyms to exist in Edmonton. Join us on a tour of the gym while Lance & owner Tim talk pivoting for a pandemic!
October 9, 2020
In Episode 23 of Amplify your Business, Lance walks us through Instagram insights, figuring out what that data means, and how you can use these insights to carry out effective marketing tactics, ultimately turning more website visitors into product purchasers.
October 2, 2020
In Episode 22 of Amplify your Business, Lance dives into the story behind Yelo'd Ice Cream, a favourite local ice cream shop in Edmonton. Whet your appetite while staying up to date with all the ways you can use social media to grow your business!
September 25, 2020
In Episode 21 of Amplify your Business, Lance is on the road again and this time he's talking meatless fried chicken... you heard that right. But don't worry, he also has a hot take on how to bypass spending loads of time in R&D by taking advantage of in-market testing.
September 18, 2020
In Episode 20 of Amplify your Business, Lance Johnson shares two lessons about the importance of creating a strong brand identity using his recent experience at a west coast burger joint as an example. Check out this special on-the-road episode now!
August 28, 2020
In Episode 19 of Amplify your Business, Lance Johnson shares a few commonly made video marketing mistakes and what to do instead when producing a video to promote your brand’s message. Check out this week's episode to ensure you aren't wasting your video marketing resources.
August 21, 2020
In Episode 18 of Amplify Your Business, Lance Johnson welcomes James Song, a partner at Prowse Chowne LLP, to share some practical advice for small business owners on exit strategies, succession planning, and preparing your business for evaluation and eventual sale.
August 14, 2020
In Episode 17 of Amplify Your Business, Lance Johnson welcomes Dave Carroll, a Musician, Storyteller, and Author, to share how storytelling can be a powerful tool in furthering your brand’s message in the age of social media when more content than ever before is floating around.
August 7, 2020
In Episode 16 of Amplify Your Business, Lance Johnson discusses some of his top email marketing tips with Colleen Heidecker, owner of Colleen's Chocolates. Colleen has been worried about hitting send on her marketing emails, for fear of losing subscribers. But not anymore!
July 31, 2020
In Episode 15 of Amplify Your Business, Lance Johnson welcomes special guest, Jesse Syzmanski, founder of Modern Muse Media, to discuss the secret to successfully using video production to amplify your business’s message. Here’s a hint… it’s the power of storytelling.
July 24, 2020
In Episode 14 of "Amplify Your Business" Lance Johnson sits down with Karen Unland, co-founder of Taproot Edmonton to break down what is earned media, the role it can play in your marketing plan, and a few tricks of the trade that will help you understand what you have to do to get it!
July 3, 2020
In Episode 13 of "Amplify Your Business" Lance Johnson sits down with Danielle Mohr, owner, and founder of Fine Point Writing, to discuss key tips to providing the utmost value to your target audience and increase conversions through email newsletters and lead magnets.
June 26, 2020
In Episode 12 of "Amplify Your Business" Lance Johnson sits down and talks about taglines. What is a tagline, how to create the best tagline for your business, what is the difference between a tagline and a slogan, and why it's important to keep it simple!
June 18, 2020
In Episode 11 of "Amplify Your Business" Lance Johnson speaks about using webinars as a lead magnet, and how to capture webinar registrations, ultimately increasing your leads. If you haven't tried using webinars as lead magnets, then this episode is for you!
June 10, 2020
In Episode 10 of "Amplify Your Business" Lance Johnson dives into some of our best tips on how you can level up your video calls and make a solid impression from the comfort of your own home. Just because we're working from home, doesn't mean quality should suffer!
June 3, 2020
In Episode 9 of "Amplify Your Business" Lance explores the world of eLearning with Gordon Sheppard of Expert Training Solutions. In this value-packed episode, Lance and Gordon dive deep into what organizations can expect when shifting to online learning, and how to succeed!
May 27, 2020
In Episode 8 of "Amplify Your Business" Lance discusses all things membership websites with Chloe Skerlak, including how to produce tiered content and properly set up and market your membership site so that your online business continues to generate recurring revenue.
May 21, 2020
In Episode 7 of "Amplify Your Business" Lance lends some of his own expertise in an area a lot of business owners are familiar with in one way or another - networking! Except this time we're talking digital networking and how to turn these events into a lead generation goldmine.
May 13, 2020
In Episode 6 of "Amplify Your Business" Lance talks to Dominic Stante, owner of Urban Thrift in Calgary, about the journey he has taken to add e-commerce to his consignment shop. Many brick & mortar shops are turning to e-commerce as a result of COVID-19.
May 6, 2020
In Episode 5 of "Amplify Your Business" Lance speaks with Bruce Baker, the owner of Workplaces, about using guest speaking and webinars to acquire new customers - a great lead generation tactic especially in a time when in-person gatherings can't happen!
April 29, 2020
In Episode 4 of "Amplify Your Business" Lance chats with Jason Blower, a local illustrator and business owner (check out Jason Blower Illustration!) to discuss not only the importance of digital sales but also what tools Jason uses to increase average order value.
April 20, 2020
In Episode 3 of "Amplify Your Business" Lance speaks to Karla Loeppky, Owner & Founder of Your Body Your Weigh, who has worked the last year to pivot her business online, something many business owners are looking to in light of COVID-19. We have a lot of golden nuggets to share with you!
April 15, 2020
In Episode 2 of "Amplify Your Business" Lance speaks with the owner of Greencare Landscaping, Allan Kelly, to discuss ways his company can proactively generate leads and improve their marketing strategy to prepare for their upcoming busy season.
April 7, 2020
In Episode 1 of "Amplify Your Business" our marketing mastermind, Lance Johnson, talks to the owner and founder of Advanced DJ Services, Tarcy Schindelka, to discuss what steps he can take to optimize his website for conversions. And more conversions mean more sales!
As a small business owner, you need to amplify your message, and we can help.
We’re running an all-inclusive Doodle video deal to help businesses like yours amplify their message
It’s a sensitive time for business owners which is why we’ve created a video package to help you reach your audience and increase your return on investment. Check out our all-inclusive Doodle video deal and start amplifying your message with video.
Video is here to stay. And, it’s here to help (and so are we). Start implementing video into your marketing strategy with our $599 all-inclusive video deal, and amplify your message.
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