For Episode 119 of Amplify Your Business, we’re joined by Marc Wandler of Susgrainable—an ethical food company that straddles the line between friendly bakers and mad scientists.
The problem of beer waste doesn’t begin with finding a place to recycle cans and bottles. Every day, 450 tonnes of spent grain is generated by Canadian craft breweries alone, creating costly barriers for both consumers and brewers who want to live ethically. What better way of solving two problems at once than by converting “waste” into nutrition? Susgrainable has created a solution for everyone, and we couldn’t be more excited to have them on the show to share the process and story.
To learn more about their sustainable mixes, visit them online!
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0:00 - Intro
0:36 - What is Susgrainable?
2:19 - How Marc gets spent grains
5:30 - The business model of Susgrainable
7:24 - Finding the right marketing mix
11:03 - Perfecting the recipe
13:28 - The challenges of starting up in an unfamiliar space
16:32 - Finding the right investors
19:27 - Opening a new facility
20:19 - The keys to success (so far)
25:54 - Improving performance
28:27 - Outro
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