Posts by Lance Johnson
Turn Your Brand’s Story From Blah to BAM!
“Why?” According to World-English, “why” is the 178th most commonly used word in the English language. Typically used to ask a question, it opens up a conversation to a whole slew of potential responses and hours of endless debate. And it’s a question brands in particular are being asked more and more frequently. But, why?…
Read MoreAre You Ready to Join the Evolution of a More Beautiful Internet?
I received an email yesterday with a subject line that read, “AI websites that design themselves…check it out!” “Wow,” I thought, “a website can design itself now?!” Clearly, my interest was peaked. I followed the link and landed on The Grid website. What I saw in front of me was so simple…2 lines of text,…
Read MoreSlideShare – adding impact with this important marketing platform!
SlideShare is quickly gaining notoriety in the world of content marketing. According to CMO.com, SlideShare sees 500% more B2B traffic than LinkedIn, Twitter, Facebook and YouTube with over 3 billion presentation views per month! Stats like these are hard to ignore and clearly illustrate the potential of this growing platform. So what is SlideShare? It’s…
Read MoreCrowdfunding 101: How Exploding Kittens & Laser Beams Will Raise You More Money!
Yes, you did read the headline correctly; kittens bursting into a fiery blaze, laser pointer distractions and mutant animals have helped achieve unbelievable success on Kickstarter. But, before we get into how these three seemingly unrelated things are going to launch your project to unprecedented success, lets take a quick step back… Unless you’ve been…
Read More7 Steps to Harness the Most Important Marketing Tool of 2015!
Ringing in a new year inevitably leads to setting new goals, and not just the ones that involve hitting the gym to improve your health. Regardless of what point in the year business planning takes place in your organization the start of 2015 is a good time to reflect on how well your marketing strategy…
Read MoreFour Types of Marketing Videos
If you’ve landed on this page you’re likely a business owner involved in some aspect of a marketing strategy aimed at generating leads…am I right? Thought so. And, if you’ve read any marketing material online lately you’ve likely heard of the incredible impact video has on consumer brand engagement and its rapidly increasing usage in…
Read More4 Reasons Video is Key to Your Inbound Marketing Strategy
The facts and trends are undeniable; video has rapidly become one of the most effective formats for engaging audiences. Over 100 hours of video are uploaded every minute to social media platforms such as YouTube alone, and while an overwhelming amount of those happen to feature cats as the main characters, more and more are…
Read MoreGet Rid of Boring Training Sessions Once & For All
Have you ever been stuck in a boring training session only to find yourself fighting off sleep and thinking, “there absolutely has to be a better way to learn this stuff!” And maybe you’ve also wondered: If only about 20% of the world’s population are auditory learners, then why is over 80% of learning instruction…
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