The Importance of Audience Segmentation in Marketing
That’s the trap a lot of businesses fall into. They create one broad message, blast it out across every channel, and hope something sticks. But in today’s crowded marketplace, that just doesn’t cut it.
How to Write an Engaging Script for a Short-Form Marketing Video
Struggling to script the perfect short-form video? Grab attention, keep viewers engaged, and drive action with this simple 3-step formula! Read now
Marketing as Conversation: How to Get to Know Your Audience
Marketing isn’t a one-way broadcast anymore. It’s a conversation. And if you’re not listening as much as you’re talking, you’re missing the point and probably missing your audience too.
Storytelling Techniques to Enhance Your Marketing Videos
Think about the last video you watched that truly stuck with you. Was it packed with statistics and features, or did it tell a compelling story?
The Ultimate Guide to Creating High-Quality Marketing Videos on a Budget
Picture this: You’re scrolling through social media when a sleek, high-quality marketing video grabs your attention. It’s engaging, professional, and persuasive. You think, “Wow, that must’ve cost a fortune to produce.”
Navigating Operational Challenges in Small Businesses
In this episode of Amplify Your Business, Lance Johnson sits down with Theresa Caragol, CEO of Achieve Unite, Inc. Theresa shares her journey from a corporate career to becoming an entrepreneur.
The 4E Method of Results™: The Entrepreneur’s Guide to Purposeful and Sustainable Execution
Featuring Insights from Bruce Baker In today’s hyper-paced business world, speed is often celebrated. But what happens when we’re sprinting in the wrong direction? As entrepreneurs, founders, and leaders, we often chase outcomes that look good on paper—but feel hollow in reality. We pour energy into ambitious visions, only to stall when it’s time to […]
Mastering the Numbers: How Two Entrepreneurs Are Changing the Way Small Businesses Handle Finances
For many entrepreneurs, running a business is an exhilarating journey—full of passion, late nights, and ambitious goals. But what happens when the numbers don’t add up?
The Biggest Content Marketing Myths (And What Actually Works)
Content marketing is full of advice, but not all of it is helpful—or even true. Many businesses follow outdated strategies, hoping to boost engagement and conversions, only to see little to no results.
Mastering Mental Performance: A Flight Plan for Entrepreneurial Success
Featuring Guest Author: Tammy Barlette Every entrepreneur knows that growth isn’t just about strategies, tools, or team expansion—it’s about mastering the mental game. Entrepreneurs often find themselves overwhelmed by decisions, constant pressure, and unexpected setbacks. But the truth is, success in business doesn’t hinge on how many obstacles you face; it depends on how you […]
