How to Use AI Responsibly to Write Impactful Marketing Content

AI is changing the way marketers create content. From generating ideas to optimizing for SEO, AI can save time and improve efficiency. But while AI is a powerful tool, it’s not a substitute for human creativity, authenticity, and ethical responsibility.
Measuring Success: Key Metrics to Track for Lead Generating Events

Hosting a lead-generating event is an investment of time, energy, and resources. But how do you know if all that effort has paid off? The key lies in tracking the right metrics to measure your success.
Guided by the North Star: How Kathryn Wood Empowers Small Businesses to Succeed

For some entrepreneurs, the drive to succeed stems from a desire for freedom or innovation. For Lillia Sanders, it was survival.
Post-Event Success: Strategies for Converting Leads into Customers

Think about your last event. You poured time and energy into planning, attracting the right attendees, and delivering value.
How to Write Scroll-Stopping Titles & Headlines

Think about your daily online experience. How often do you scroll past content without a second glance? Now think about the rare moments when something grabs your attention and makes you pause, click, or read.
Building Trust: The Foundation of Successful Collaborations

In this episode of Amplify Your Business, Lance Johnson sits down with Theresa Caragol, CEO of Achieve Unite, Inc. Theresa shares her journey from a corporate career to becoming an entrepreneur.
Simple Tactics for Writing Stellar SEO Content Google Loves

In today’s digital landscape, writing content that ranks high on Google isn’t just about stuffing keywords into paragraphs.
Creating Compelling Content for Your Lead-Generating Event

Creating engaging content for your lead-generating event is crucial to attracting the right audience, keeping them engaged, and ultimately driving conversions.
How Scott King is Revolutionizing Business: The Power of Barter

In this episode of Amplify Your Business, Lance Johnson chats with Scott King, Regional Director of Exmerce Edmonton North, about the innovative barter exchange system transforming how businesses in Edmonton maximize their resources and capacity.
Mastering Financial Management for Entrepreneurs with Lillia Sanders

In this inspiring episode of Amplify Your Business, Lance Johnson interviews Lillia Sanders, founder and CEO of Skillia Business Solutions LLC.