For Episode 99 of Amplify Your Business, we’re joined by Barb and Heather—co-founders of Brew’ed Biscuits.

The journey these two entrepreneurs took involved educating themselves as fast as they educated their customers. Talk about teaching an old dog new tricks! With spent grains being a nutritionally dense and low-sugar byproduct of the beer brewing process, Brew’ed Biscuits takes waste out of the equation with dog treats that are worth the buzz. In today’s episode, Barb and Heather walk us through the transition from hospitality to retail, the challenges in consumer education, and all the distracting fire hydrants they had to pass along the way.