Video Marketing

The Secret to Decoding Your Video’s Metrics

Metrics; I’m sure you’ve heard numerous times how important they are, that you should review them on a weekly/monthly/quarterly basis, that they can provide insight into how your business strategies are actually performing, blah, blah, blah. If you’re sensing a bit of metrics aversion, then you’re right, this author isn’t a fan of all the…

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SlideShare – adding impact with this important marketing platform!

SlideShare is quickly gaining notoriety in the world of content marketing. According to CMO.com, SlideShare sees 500% more B2B traffic than LinkedIn, Twitter, Facebook and YouTube with over 3 billion presentation views per month! Stats like these are hard to ignore and clearly illustrate the potential of this growing platform. So what is SlideShare? It’s…

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Four Types of Videos

If you’ve landed on this page you’re likely a business owner involved in some aspect of a marketing strategy aimed at generating leads…am I right? Thought so. And, if you’ve read any marketing material online lately you’ve likely heard of the incredible impact video has on consumer brand engagement and its rapidly increasing usage in…

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4 Reasons Video is Key to Your Inbound Marketing Strategy

The facts and trends are undeniable; video has rapidly become one of the most effective formats for engaging audiences. Over 100 hours of video are uploaded every minute to social media platforms such as YouTube alone, and while an overwhelming amount of those happen to feature cats as the main characters, more and more are…

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Warning: 8 Video Marketing Myths

Warning: If You Believe These 8 Video Marketing Myths, You’re Hindering the Success of Your Business. Have you heard of or are you perhaps guilty of believing one or more of these video marketing myths? Myth #1: It must go viral or it’s useless Myth #2: Nobody will actually watch it Myth #3: Its too…

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How to Save Yourself From Certain Death

Picture this: You’ve invited your client and their team to a very important meeting to pitch your ingenious idea. Your PowerPoint is up on the screen, you’re halfway through your presentation, you’re reading the slides with as much passion and charisma as you can muster…and then you hear it; a snore. That’s right, half your…

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