For Episode 236 of Amplify Your Business, we’re joined by Aireka Harvell, the founder of Nodat. Nodat is a geo-targeting mobile marketing platform that uses AI, machine learning, and natural language processing to personalize the local search experiences for content creators and local businesses to help them target the right audiences in the right places. They are the first opt-in geo-targeting platform that empowers both the business and consumer to exchange data in a more ethical and transparent way for better targeting and relevant results for local information.

To learn more, visit https://nodatplace.com/. 

00:00 – Intro

01:01 – What are three things that you think every entrepreneur needs to know?

05:06 – What is Nodat and when did the idea for it come about?

09:36 – Can you explain the difference between first-party data and third-party data?

17:27 – What have been the biggest challenges you’ve had to overcome in terms of your business?

22:33 – In five years, where do you want Nodat to be?

23:45 – What are the biggest hurdles you’ll face to getting to that five-year goal, and how will you overcome them?

28:29 – Does the potential for acquisition down the road change your thinking about the way in which you grow Nodat in the present?

29:19 – If you could write a letter to your younger self, what advice would you offer pre-entrepreneurial Aireka?

32:31 – What is the best way for people interested in Nodat to connect with you?