For Episode 240 of Amplify Your Business, we’re joined by Jenny Beres, the co-founder and president of Pink Shark PR. Pink Shark PR works with funders and founders in the tech industry to help them expand their companies past the early or growth stages of their businesses. Their area of specialization is startup first, PR second, which means that they understand the unique challenges faced by startups in that there are no one-size-fits-all strategies for early and growth-stage businesses. This is all done through a program called the Startup Accelerator, which offers customized “fast and deep” PR strategies to help startups get funded, find the right investors and strategic partners, and connect with the right customers.

To learn more, visit their website at https://www.pinksharkpr.com/ or connect with Jenny on LinkedIn.

00:00 – Intro

00:59 – What are three things every entrepreneur should know?

05:36 – What problems are you solving at Pink Shark PR?

08:45 – Can you tell us a little bit about the “startup press machine” that you’ve created for your clients?

11:42 – What have you found are some of the biggest mistakes that entrepreneurs are making in terms of PR?

20:29 – Is there a hierarchy of value in terms of the different avenues of PR?

26:09 – How do you leverage PR and build upon it?

32:14 – What is your opinion on this onslaught of AIs and AI-enabled chatbots in terms of PR and PR content?

37:29 – What is the best way that our audience members can connect with you?