For Episode 246 of Amplify Your Business, we’re in conversation with Christian Solomine, founder and CEO of Fractional CRO. What is a fractional CRO? A fractional CRO is an executive team member responsible for marketing, sales, business development, and customer success, essentially overseeing all revenue-generating aspects of a business. The key distinction is that they perform the same responsibilities as a full-time Chief Revenue Officer, but with a designated number of hours or days per week. In an effort to help companies that either don’t need a full time CRO, or are unsure which duties to assign to a person in this role, Christian began Fractional CRO to organizations to shape this role to be effective from day one.

To learn more, connect with Christian on LinkedIn or visit their website at fractional-cro.com. 

00:00 – Intro

00:51 – What is a CRO? 

07:08 – What patterns have you noticed from your diverse interactions with different businesses?

13:42 – Does your role have system-based implementation strategies?

16:22 – Can some tools be more of a distraction than a help for certain businesses?

19:02 – Do you have stories from some of your more memorable engagements? 

20:36 –  If any of our audience members wanted to connect with you, how could they do that?