For Episode 252 of Amplify Your Business, we’re joined by Kim Lowert who is the Founder and CEO of a company reshaping the online shopping experience: Appstract. Kim founded his eCommerce consultancy after observing that online shopping hasn’t evolved much in the past 15 to 20 years – remaining static like a catalog. Appstract’s focus has primarily been on optimizing the checkout process, however, they recognized a challenge in that shopping is naturally social. Their objective is to merge the social aspects of shopping with the online store experience, making it more engaging, like shopping with friends in a physical store. Kim has undeniably picked up some invaluable knowledge throughout his experience as an entrepreneur: the value of hard work and learning new skills, being able to pivot your mindset, and hiring the right people. Uncover this knowledge with us in today’s episode of the Amplify Your Business Podcast, as well as how Appstract’s adaptable business model is currently being tested with a monthly subscription and consumption fee for their social shopping service. 

To learn more, visit https://appstract.co/appstract. 

00:00 – Intro

01:23 – What are three things every entrepreneur should know?

02:35 – What problem is your company solving?

08:29 – How are you working on the business model side of things?

10:45 – What are the advantages of a product-based model over a consultancy model?

15:42 – How have you leveraged your transferable skills to make starting this business with a SaaS model easier?

20:45 – What big challenges are you expecting in the next year or two?

26:08 – How are you approaching marketing with Appstract?