How video content builds trust and credibility for B2B-focused businesses
Let’s face it, as a B2B business, you know how important building trust and credibility is with your clients (and potential clients!). You wear so many hats already and still have to be seen as an expert, a leader, and a partner who can solve problems and help clients achieve their goals.
But how do you communicate that effectively in a crowded and competitive market?
I’ve got one word for you: video.
Video content is not just a nice-to-have option for B2B marketing. It is a must-have strategy that can help you stand out in a crowded marketplace, showcase your value prop, and connect with your audience on a deeper, emotional level.
Let’s take a look at how video content can help you build trust and credibility with your target audience, and how you can leverage it to grow your business (and how we can help!).
Why you need video content for your B2B marketing strategy
Video content is not new, but it’s become more and more popular and accessible as the years go by and technology changes. According to a report by Wyzowl taken in late 2023, 91% of businesses use video as a marketing tool, and 88% of marketers say that video is an important part of their marketing strategy.
But why is video so effective for B2B marketing?
Video content can help you:
- Demonstrate expertise and authority in your field. You can share your knowledge, insights, and best practices with your audience, and position yourself as a trusted thought leader that people will want to listen to.
- Showcase your value proposition and differentiation. You can use video to explain what you do, how you do it, and why you do it better than your competitors. Video can highlight your success stories, testimonials, and case studies, and show the results and impact of your work.
- Engage and educate your audience. You can use video to capture your audience’s attention, spark their curiosity, and provide them with valuable information. You can publish videos that answer their questions, address their pain points, and offer solutions.
- Build rapport and trust with your audience. Video can help you humanize your brand, showcase your personality, and create an emotional connection with your viewers. It’s also a great way to show your authenticity, transparency, and credibility, and earn your audience’s respect and confidence.
How to create effective video content for B2B marketing
Now that you know why video content is a great tool for B2B marketing, you’re probably wondering the best way to create effective videos that can help you achieve your goals.
Well, you’re in luck! We’ve compiled some tips to help you create video content that builds trust and credibility, and resonates with your B2B clients:
- Know your audience. Before you create any video content, you need to know who you are creating it for, what their pain points are, and what they want. You need to understand their challenges, goals, motivations, and preferences, and tailor your content accordingly.
- Define your objective. Before you start making your videos, you need to know what you want to achieve with them, and how you will measure their success. You need to have a clear and specific goal for each video, and a way to track and analyze its performance.
- Choose the right format. Depending on your objective and audience, you might decide to choose different formats for your video, such as explainer, educational, testimonials, case studies, webinars, livestreams, etc. You need to choose the format that best suits your message, your style, and your platform.
- Keep it short and simple. According to Vidyard, marketing videos should be two minutes or less, and 66% of viewers will watch a business-related video all the way through if it’s under 60 seconds. You need to keep your video content concise and clear, and avoid unnecessary details, jargon, and fluff.
- Make it engaging and entertaining. You need to make your video content interesting and enjoyable for your audience and avoid boring them or losing their attention. You can use storytelling, humour, emotion, visuals, sound, and animation to make your content more captivating and memorable.
- Include a call to action. At the end of your video, you need to directly tell your audience what you want them to do next and how they can do it. To do this, include a clear and compelling call to action that guides your audience to the next step in their journey, whether it is to visit your website, sign up for your newsletter, download your ebook, book a consultation, or contact you.
How to leverage Amplomedia’s One and Done Social Media Offering to create video content that builds trust and credibility
If you sell products or services to other businesses and you want to create video content that builds trust and credibility with your clients, but just don’t have the time, resources, or skills to do it yourself, we’ve got the perfect solution for you!
Amplomedia’s One and Done Social Media Offering is a unique and innovative service that leverages video content to turn B2B-focused experts into thought leaders in their industry by creating and posting short, daily videos.
Here is how it works:
- Spend just one hour each month recording thought-provoking content with our seasoned content director.
- Every month, we will take that content and transform it into captivating video content that will generate consistent engagement with your audience.
- Our copywriters will craft the perfect post captions and descriptions for each video, customizing the content for each of your social media platforms.
- Our social media experts will then post your videos and their captions to your key social media platforms every single day! Yes, that’s 365 posts on LinkedIn, Facebook, Twitter, Instagram, YouTube, TikTok, Threads, or wherever you want it.
- We monitor, analyze, and report on your video’s performance, and provide you with feedback and suggestions for improvement each and every month.
- With our innovative approach to video content creation, you’ll establish yourself as an industry expert and become a go-to figure in your field.
With Amplomedia’s One and Done Social Media Offering, you can receive video content that builds trust and credibility with your clients, without spending hours of your valuable time creating or posting it.
You can showcase your expertise, authority, and value proposition while connecting with your audience on a personal and professional level. Posting exceptional videos daily can generate more leads, conversions, and referrals so you can grow your business faster and easier.
If you are ready to amplify your personal branding and become a thought leader in your industry, the time to act is now! Watch this video to learn more, and let us help you create video content that builds trust and credibility with your clients.
We’ll help you turn your ideas into videos, and your videos into results. Take advantage of this opportunity to take your B2B marketing to the next level with video.
Contact us now, and let’s get started.
