In an era dominated by dating apps and algorithm-driven matches, Nina and Aline Bouhamdan are proving that human connection still matters. As the co-founders of Love In Sight, a boutique matchmaking agency, they are revolutionizing modern dating by offering a personalized, hands-on approach to helping people find meaningful relationships.

But beyond matchmaking, their story is one of entrepreneurial resilience, trust-building, and adaptability—qualities every entrepreneur needs to succeed.

From Informal Introductions to a Thriving Business

Before launching Love In Sight, Aline and Nina were already matchmakers at heart. They frequently introduced friends, family members, and colleagues to potential partners, enjoying the thrill of bringing people together.

“We were doing it informally for years,” Aline shares. “We’d meet someone and instantly think, ‘Oh! They’d be perfect for this person we know.’”

But the real turning point came after the pandemic, when they noticed an increasing number of people struggling with dating apps.

“The feedback was overwhelming,” Nina explains. “People were tired of swiping, wasting time on inauthentic connections, and dealing with fake profiles. That’s when we realized—there’s still a real demand for traditional matchmaking, but with a modern twist.”

So, in early 2022, they took the leap, formalizing their matchmaking efforts into a business designed to save people time, reduce dating frustration, and provide high-quality matches.

The Challenge of Standing Out in a Digital World

With the rise of online dating, launching a traditional matchmaking business came with its challenges. The biggest hurdle? Overcoming the stigma associated with using a matchmaker.

“There’s this idea that you should be able to find love on your own, or that needing help means something is ‘wrong’ with you,” Nina says. “But the reality is, people hire professionals for so many aspects of their lives—personal trainers, financial advisors, career coaches—why not for something as important as love?”

To tackle this misconception, they focus on education and relationship-building.

“We spend a lot of time explaining the benefits of what we do,” Aline says. “Our clients aren’t just looking for casual dates; they want meaningful connections with people who are serious about relationships. We help them cut through the noise.”

Their process includes background checks, video introductions, and personal matchmaking—things no dating app offers. They also offer a concierge service, helping clients plan dates, book reservations, and even arrange car detailing before a big date.

“This is about quality over quantity,” Nina adds. “Our clients aren’t here to go on endless dates. They want to meet the right person.”

The Power of Word-of-Mouth and Networking

Unlike dating apps that rely on mass marketing, Love In Sight has grown largely through referrals and networking.

“One of our first official clients came through a word-of-mouth recommendation,” Aline recalls. “From there, we just kept growing organically.”

To expand their reach, they attend trade shows, partner with other matchmakers, and connect with niche communities.

“We’re always looking for ways to expand our database,” Nina explains. “For example, some clients prefer to date within their cultural or religious backgrounds. We actively seek out partnerships and communities to make that happen.”

Their strategy? Consistent, genuine engagement.

“We don’t just rely on Google Ads,” Aline says. “We build relationships, attend events, and make sure people know who we are.”

Balancing a Business, Careers, and Personal Life

Running a business is hard enough. Running one while balancing other careers and family responsibilities? Even harder.

Both Aline and Nina juggle multiple roles—parenting, professional careers, and their growing business. How do they manage it all?

“For me, it’s all about scheduling,” Nina says. “I block out time for Love In Sight, time for family, and even time for myself. If it’s in my calendar, I stick to it.”

Aline agrees but emphasizes the importance of being flexible and knowing when to delegate.

“You can’t do everything yourself,” she says. “We’re learning to delegate things like social media and administrative tasks so we can focus on the core of our business—our clients.”

Despite the challenges, they both find the work deeply rewarding.

“Seeing two people find love because of us—it’s an incredible feeling,” Nina says. “It reminds us why we started this in the first place.”

Lessons for Entrepreneurs: Building Trust and Scaling a Business

Their journey offers valuable lessons for entrepreneurs in any industry—especially those in service-based businesses.

1. Educate Your Market

If your business offers something unique, you need to educate people on why they need it.

“For us, matchmaking isn’t new, but in a world of dating apps, people needed to be reminded why it’s valuable,” Aline explains.

2. Build Relationships, Not Just a Customer Base

Business success isn’t just about sales; it’s about trust and relationships.

“We take the time to get to know our clients,” Nina says. “They’re not just numbers to us. That trust keeps them coming back and referring others.”

 3. Be Willing to Adapt

Being rigid in business can kill growth opportunities.

“We constantly adjust our strategies,” Aline says. “Whether it’s finding new networking groups or learning social media marketing, we embrace change.”

 4. Delegate to Grow

Entrepreneurs often feel like they have to do everything themselves.

“We’re learning to let go,” Nina admits. “If we want to grow, we need to bring in the right people to help us.”

 5. Be Patient and Stay Consistent

Growth doesn’t happen overnight.

“There were times we thought, ‘Is this working?’” Aline says. “But consistency pays off. Every conversation, every networking event, every satisfied client—it all adds up.”

Looking Ahead: Scaling Up and Expanding Reach

As Love In Sight continues to grow, Aline and Nina are focusing on scaling their business while maintaining quality.

“Our biggest challenge is awareness,” Aline says. “We know our service works, but we need to reach more people.”

Their plan? More strategic partnerships, expanded networking, and refining their marketing strategy.

“At the end of the day, everyone deserves love,” Nina says. “And we’re here to help them find it.”

Final Thoughts: Advice for Aspiring Entrepreneurs

For entrepreneurs looking to launch or grow their own businesses, Aline and Nina have some parting advice:

• Make a business plan. “Know your goals and have a clear roadmap.”
• Be consistent. “There will be ups and downs. Keep going.”
• Network relentlessly. “Your biggest opportunities often come from relationships.”
• Don’t be afraid to ask for help. “Find mentors, coaches, and a supportive community.”
• Learn to adapt. “Every challenge is a chance to grow.”

With their passion for bringing people together, Aline and Nina are not just running a business—they’re building a legacy of love. And in a world where technology often replaces human connection, their personalized, heart-driven approach proves that sometimes, the best matches are made the old-fashioned way.

For more information, visit: https://www.loveinsight.ca/