Amplify Your Business


Episode 220: Shaking Up the IT Reseller Space with Opkalla

Featuring Brice Ulrey of Opkalla

Listen as a podcast:

For Episode 220 of Amplify Your Business, we’re joined by Brice Ulrey, the Managing Partner at Opkalla. Opkalla is an IT trusted advisory firm. Opkalla lives in the IT reseller space, but does things a little differently than your typical IT reseller. What they’re trying to do is solve the problem of biased agendas in their space. They consider themselves “vendor neutral.” Where most IT resellers have 20 to 30 vendors in their portfolio, Opkalla boasts over 300 different providers. Instead of singing the same old song that each solution that solves a business problem has only one provider to solve it, Opkalla brings two to three providers to the table and allows their customers to evaluate each one before deciding which one to go with.

To learn more about Opkalla, visit their website at


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00:00 - Intro

01:18 - What are three things every entrepreneur should know?

09:15 - Let’s talk about what Opkalla is all about. What problem are you solving?

18:27 - What are the secrets to your rapid growth over the last four years?

21:56 - What was easier for the growth of your business through COVID, and what was more difficult?

26:23 - How has that impacted you post-COVID?

30:46 - From your perspective, what do you think is the most difficult thing to deal with in the entrepreneurial lifestyle?

35:05 - What’s easier now at this stage of your business that wasn’t as easy at the beginning?

39:36 - If you could send your pre-entrepreneurial self a letter, what advice would you give a younger Brice?

42:23 - If someone wanted to connect with you, how could they do that?

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