For Episode 181 of Amplify Your Business, we’re joined by Ted Fleming, the CEO of Partake Brewing. Partake Brewing started in Ted’s basement (and garage) as a solution to his own problem of not being able to consume alcohol any longer due to a Crohn’s Disease diagnosis. From its meager beginnings in Ted’s house in 2017 to two manufacturing and processing plants - one in Toronto and one in Calgary - Partake has quickly become a household name for non-alcoholic brews. Partake’s Pale Ale even won the World Beer Award for Best Non-Alcoholic Beer.
To learn more, check out their Online Shop or give them a follow on Instagram.
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00:00 - Intro
01:01 - In your experience, what are three things that every entrepreneur needs to know?
03:49 - Can you tell us a little bit about your Pale Ale?
05:42 - What is the process for removing the alcohol from your beers?
08:11 - Tell us the story of how Partake Brewing was born.
09:55 - So Partake started in Toronto and expanded into Calgary, and now you’re manufacturing in both provinces, right?
10:35 - Do you have any competitors in Canada in the exclusively non-alcoholic brewing space?
11:27 - Being the first in this category, did it make it easier to get penetration into distribution?
12:58 - Being in the non-alcohol beer industry, what does your distribution look like? Do you sell in more than just liquor stores?
14:32 - Are you finding that growth in your category of the beer market is growing at the same rate as the rest of the craft beers or faster?
17:32 - When you were first starting out, did you have enough foresight to understand all of the potential advantages - from a market standpoint?
19:52 - In the early days of Partake, what thought did you put into building a community around your brand, and how has that changed over time?
21:50 - Can you share with us any of the ways in which you continue to grow your community engagement as you’ve grown?
22:52 - Was it difficult for you, as a craft brewery, to expand your manufacturing and processing to two different locations on opposite sides of the country?
24:40 - What challenges would you be facing that other single-location craft breweries don’t face?
25:30 - With two locations on opposite sides of the country, are you now facing double the supply chain issues that many other businesses in Canada have been facing?
26:37 - If you could write your past self a letter, what would it say?
27:43 - Do “Thinking big,” and “keeping it simple” contradict each other, or are you able to still manage both philosophies?
28:32 - What is easier now, at this point in your journey, than what it was at earlier stages in your business?
29:32 - If you had $1 Million at the start of your journey with Partake Brewing, what would you have done differently?
31:43 - How did you manage to achieve such rapid growth with Partake Brewing in such a short period of time?
34:49 - Who or what inspires you?
35:45 - Where can we find Partake Brewing products?
38:17 - Outro
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