We use video because
marketing should
your audience
Understand why video
marketing is the answer.
Every great marketer knows it doesn't matter how good your product or service is if people don't know who you are or what you sell. That's why we offer the absolute BEST way to communicate your key messages.
video
The fact is, a motion graphic video is an exceptional tool for communicating complex ideas in a very concise and engaging manner. Need proof? Check out some of the videos we've created over on our portfolio!
What kinds of videos are we talking about here?
All sorts, new friend! Let's take a walk through some of the styles within our six standard tiers of video production below.
But first, a few things to keep in mind:
Your graphic and animation style should fit your target audience.
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Depending on complexity, your video takes 3 - 6+ weeks to produce.
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Once your video is complete, you're going to want more!
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If you don't have a plan in place for your finished video, we can help.
And don't forget, if you have questions, we have answers. Just ask!
The 5 Stages of
Video Production
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Scripting & professional voice over
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Storyboarding
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Style sheets & illustrations
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Animation
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Sound Design & final render
(de)Scribing
Commonly known as whiteboard videos, these static yet captivating videos are great for explaining a concept using a sequence of hand-drawn illustrations similar to a professor teaching a classroom. Most effective for low budget projects where animation is less important than visual representation and description of subject matter.
PRODUCTION
3 Weeks
GRAPHICS
Playful & Fun
ANIMATION
Information-based
BEST SUITED FOR
General Public
Text and Icons
A combination of animated typography and simple icons communicate your message both clearly and concisely. This simplified form of presentation has been popular throughout history and that is why it has made a resurgence in pop culture through emojis and texting.
PRODUCTION
3 Weeks
GRAPHICS
Clean & Clear
ANIMATION
Information-based
BEST SUITED FOR
Business Professionals
Enterprise
Adding greater detail to the icons and including animated characters and environments can create better context and reliability for the viewer. Neutral character illustrations can add diversity while respecting gender and ethnic sensitivities.
PRODUCTION
3-4 Weeks
GRAPHICS
Clean & Clear
ANIMATION
Situational-based
BEST SUITED FOR
Business Professionals
POP
Adding facial features and more visual stylization can alter the tone of your video to be more fun and approachable to general audiences without adding too much complexity.
PRODUCTION
4-6 Weeks
GRAPHICS
Playful & Fun
ANIMATION
Information-based
BEST SUITED FOR
General Public
Videography
Sometimes a message is better said in person. Create stunning interview-style videos with professional videography and custom graphics.
PRODUCTION
4-6 Weeks
GRAPHICS
Clean & Clear
ANIMATION
Information-based
BEST SUITED FOR
General Public
Modern Contemporary
Upgrade the characters and illustrated designs to a more mature, stylish, trendy, and professional tone, while still keeping a warm cartoon feeling.
PRODUCTION
5 Weeks
GRAPHICS
Modern & Trendy
ANIMATION
Situational-based
BEST SUITED FOR
General Public
Inked or Outlined
Inked illustrations are a stylistic choice that invokes the nostalgic feeling of classic Saturday morning cartoons or a handcrafted art style. Rarely used in modern animation due to its increase in difficulty and time requirements, it is still quite a recognizable and pleasing style for general audiences.
PRODUCTION
6 Weeks
GRAPHICS
Playful & Fun
ANIMATION
Situational-based
BEST SUITED FOR
General Public
Isometric
Isometric illustrations are commonly used for engineering/technical drawings to represent 3D space using 2D illustrations. It's most effective for large simulate city scenes and landscape scenes where location and flow are important.
PRODUCTION
6 Weeks
GRAPHICS
Modern & Trendy
ANIMATION
Demonstrative
BEST SUITED FOR
Targeted
3-Dimensional
3D animation is the most effective way to relay a concept that is difficult to achieve through traditional mediums such as illustration or videography.
PRODUCTION
Varies
GRAPHICS
Modern & Trendy
ANIMATION
Demonstrative
BEST SUITED FOR
Targeted
So, are you ready to move your audience into action with video marketing?
