We use video because

marketing should

your audience

Understand why video
marketing is the answer.

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Every great marketer knows it doesn't matter how good your product or service is if people don't know who you are or what you sell. That's why we offer the absolute BEST way to communicate your key messages.

video

The fact is, a motion graphic video is an exceptional tool for communicating complex ideas in a very concise and engaging manner. Need proof? Check out some of the videos we've created over on our portfolio!

What kinds of videos are we talking about here?

All sorts, new friend! Let's take a walk through some of the styles within our six standard tiers of video production below.

But first, a few things to keep in mind:

  • add

    Your graphic and animation style should fit your target audience.

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    Depending on complexity, your video takes 3 - 6+ weeks to produce.

  • add

    Once your video is complete, you're going to want more!

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    If you don't have a plan in place for your finished video, we can help.

And don't forget, if you have questions, we have answers. Just ask!

movie-clapper-open

The 5 Stages of

Video Production

  • one

    Scripting & professional voice over

  • two

    Storyboarding

  • three

    Style sheets & illustrations

  • four

    Animation

  • five

    Sound Design & final render

(de)Scribing

Commonly known as whiteboard videos, these static yet captivating videos are great for explaining a concept using a sequence of hand-drawn illustrations similar to a professor teaching a classroom. Most effective for low budget projects where animation is less important than visual representation and description of subject matter.

PRODUCTION

deadline

3 Weeks

GRAPHICS

animals

Playful & Fun

ANIMATION

information

Information-based

BEST SUITED FOR

multiple-users-silhouette

General Public

Text and Icons

A combination of animated typography and simple icons communicate your message both clearly and concisely. This simplified form of presentation has been popular throughout history and that is why it has made a resurgence in pop culture through emojis and texting.

PRODUCTION

deadline

3 Weeks

GRAPHICS

shapes

Clean & Clear

ANIMATION

information

Information-based

BEST SUITED FOR

icon

Business Professionals

Enterprise

Adding greater detail to the icons and including animated characters and environments can create better context and reliability for the viewer. Neutral character illustrations can add diversity while respecting gender and ethnic sensitivities.

PRODUCTION

deadline

3-4 Weeks

GRAPHICS

shapes

Clean & Clear

ANIMATION

open-book

Situational-based

BEST SUITED FOR

icon

Business Professionals

POP

Adding facial features and more visual stylization can alter the tone of your video to be more fun and approachable to general audiences without adding too much complexity.

PRODUCTION

deadline

4-6 Weeks

GRAPHICS

animals

Playful & Fun

ANIMATION

information

Information-based

BEST SUITED FOR

multiple-users-silhouette

General Public

Videography

Sometimes a message is better said in person. Create stunning interview-style videos with professional videography and custom graphics.

PRODUCTION

deadline

4-6 Weeks

GRAPHICS

shapes

Clean & Clear

ANIMATION

information

Information-based

BEST SUITED FOR

multiple-users-silhouette

General Public

Modern Contemporary

Upgrade the characters and illustrated designs to a more mature, stylish, trendy, and professional tone, while still keeping a warm cartoon feeling.

PRODUCTION

deadline

5 Weeks

GRAPHICS

sun-glasses

Modern & Trendy

ANIMATION

open-book

Situational-based

BEST SUITED FOR

multiple-users-silhouette

General Public

Inked or Outlined

Inked illustrations are a stylistic choice that invokes the nostalgic feeling of classic Saturday morning cartoons or a handcrafted art style. Rarely used in modern animation due to its increase in difficulty and time requirements,  it is still quite a recognizable and pleasing style for general audiences.

PRODUCTION

deadline

6 Weeks

GRAPHICS

animals

Playful & Fun

ANIMATION

open-book

Situational-based

BEST SUITED FOR

multiple-users-silhouette

General Public

Isometric

Isometric illustrations are commonly used for engineering/technical drawings to represent 3D space using 2D illustrations. It's most effective for large simulate city scenes and landscape scenes where location and flow are important.

PRODUCTION

deadline

6 Weeks

GRAPHICS

sun-glasses

Modern & Trendy

ANIMATION

hand

Demonstrative

BEST SUITED FOR

target

Targeted

3-Dimensional

3D animation is the most effective way to relay a concept that is difficult to achieve through traditional mediums such as illustration or videography.

PRODUCTION

deadline

Varies

GRAPHICS

sun-glasses

Modern & Trendy

ANIMATION

hand

Demonstrative

BEST SUITED FOR

target

Targeted

So, are you ready to move your audience into action with video marketing?

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