Amplify Your Business


Episode 233: Hassle Free, Accessible Crypto Investments with Soon

Featuring Aaron Bylund and Mike Shattuck of Soon

Listen as a podcast:

For Episode 233 of Amplify Your Business, we’re joined by Aaron Bylund and Mike Shattuck, co-founders of Soon. Soon is a consumer fintech company focused on cryptocurrencies. 80% of Americans have never invested in crypto, and many of them cite one of two reasons for this: it’s a risky, volatile investment, and it’s very technical and difficult to understand. Soon is looking to solve both of those problems at once with simple automation.


Whether you’ve never invested in crypto before or have in the past but have had bad experiences with it, Soon’s automation ensures that investors don’t have to have any prior knowledge about the crypto world. There’s no research involved, no market speculation, and no emotional rollercoaster. Soon is a product specifically designed to take the stress out of cryptocurrency investment. In just a couple of minutes, would-be investors, no matter how seasoned they are, can invest it and forget it. At the intersection of day trading, crypto, and savings, you’ll find Soon. There’s even a “Tax Stash” that takes part of your earnings and puts it into another account for when you’re ready to file your taxes, so you don’t have to worry about saving the taxes from your earnings on your own.

There is so much more to learn about Soon. Check them out on their website at


Share this episode:

00:00 - Intro

01:18 - What are three things you think every entrepreneur needs to know?

06:31 - What is Soon? What problem are you guys solving?

10:09 - Can you walk us through how the app functions?

13:37 - How did you decide that this was something the market needed?

17:41 - How do you infuse that adaptability into this business that you’ve created?

23:28 - Why entrepreneurship? What is it about entrepreneurship that calls to you?

27:13 - If you could send a letter back in time to your pre-entrepreneurial self, what advice would you give?

33:20 - What’s the best way to connect with you?

35:00 Where does the name Soon come from?

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