Featuring insights from Chris Breen, CEO of Localworks Business Builders and TAB Edmonton NW
Imagine trying to sail a ship in dense fog with no compass, no map, and no idea if the direction you’re headed will lead to land or deeper water.
That’s the reality many business owners face with their marketing. They’re in motion, caught between posting, emailing, launching campaigns… but without a clear destination or strategy. The result? Busywork without progress. Activity without clarity. Effort without return.
Chris Breen has made it his mission to clear the fog.
As a seasoned business coach, advisor, and CEO, Chris helps entrepreneurs stop guessing and start scaling. Over his 25-year career, he’s worked with leaders across industries, guiding them to build the kind of strategic marketing foundation that supports their goals instead of one that distracts from them.
And on July 02, he’s sharing that process with you.
July 02, 2025, at 12:00 pm MT
Avoid Random Acts of Marketing
In this session, business advisor Chris Breen will walk you through a practical, repeatable approach to building a marketing system that aligns with your business goals and delivers sustainable results.
This isn’t about doing more. It’s about doing what works… on purpose.
Meet The Expert
Chris Breen
Chris Breen is a seasoned business builder, educator, and coach with over 25 years of experience in the process industries. As the CEO and Owner of Localworks Business Builders and The Alternative Board (TAB) Edmonton North West, he leverages his MBA and engineering diplomas to provide strategic coaching, education, guidance, and peer-to-peer business owner boards for entrepreneurs across various sectors.
Chris’s mission is to help small and medium business owners achieve their personal and professional goals, overcome challenges, seize opportunities, and grow their businesses in any economic climate. With a background in business development, customer relationship management, coaching, and mentoring, Chris offers valuable insights, feedback, and support to his clients, making him a trusted advisor and partner for business owners seeking to thrive in their respective industries.
"Marketing isn't magic. But it is methodical.”
July 02, 2025, at 12:00 pm MT
Strategic Clarity Over Scattered Chaos
In this session, business advisor Chris Breen will walk you through a practical, repeatable approach to building a marketing system that aligns with your business goals and delivers sustainable results.
This isn’t about doing more. It’s about doing what works… on purpose.
Meet The Expert
Chris Breen
Chris Breen is a seasoned business builder, educator, and coach with over 25 years of experience in the process industries. As the CEO and Owner of Localworks Business Builders and The Alternative Board (TAB) Edmonton North West, he leverages his MBA and engineering diplomas to provide strategic coaching, education, guidance, and peer-to-peer business owner boards for entrepreneurs across various sectors.
Chris’s mission is to help small and medium business owners achieve their personal and professional goals, overcome challenges, seize opportunities, and grow their businesses in any economic climate. With a background in business development, customer relationship management, coaching, and mentoring, Chris offers valuable insights, feedback, and support to his clients, making him a trusted advisor and partner for business owners seeking to thrive in their respective industries.
“Marketing isn't magic. But it is methodical.”
From Random Tactics to Repeatable Strategy
“Most business owners don’t lack ambition,” Chris says. “What they lack is a system.”
In his work with The Alternative Board (TAB) and Localworks Business Builders, Chris supports CEOs and founders through peer-to-peer advisory groups and one-on-one coaching. And while each business is different, the pattern is the same: marketing becomes a reactive series of decisions, disconnected from any long-term strategy.
One month it’s a webinar. The next it’s paid ads. Then maybe a newsletter or a new CRM. But all the while none of it is rooted in a clear, strategic plan. Chris refers to this as random acts of marketing and it’s one of the most common and costly traps for growing businesses.
“Marketing isn’t magic. But it is methodical,” Chris explains. “Once you have a framework, everything becomes easier to evaluate and execute.”
In this AYB Growth Series session, Chris will walk you through the core pillars of a repeatable marketing engine. You’ll learn how to shift from doing what’s urgent to doing what’s essential, and how to make every piece of your marketing work harder and smarter.
Why Strategic Clarity Matters More Than Ever
In a fast-moving economy, clarity isn’t optional, it’s a competitive advantage.
When marketing lacks structure, it’s not just budget that’s wasted. It’s time, energy, and trust. Your team loses confidence. Your messaging loses coherence. And your business loses momentum.
Chris’s approach is refreshingly grounded. He won’t tell you to jump on the latest trend or adopt a dozen new tools. Instead, he’ll help you zoom out, assess what actually matters, and build a simple, repeatable strategy that supports sustainable growth.
Whether you’re leading a lean team, juggling multiple roles, or trying to scale without burning out, this session will give you practical tools and real relief.
What You’ll Walk Away With
- A clear understanding of why most marketing efforts stall and what to do instead
- A strategic lens to evaluate your current efforts and refocus on what drives growth
- A repeatable framework to plan, execute, and measure marketing that actually supports your business
- The clarity to stop reacting and start leading
Ready to Create a Video That Delivers Results for Your Business?
