Posts Tagged ‘branding’
Episode 21: KFC Has Gone Green
In Episode 21 of Amplify your Business, Lance is on the road again and this time he’s talking meatless fried chicken… you heard that right. But don’t worry, he also has a hot take on how to bypass spending loads of time in R&D by taking advantage of in-market testing.
Read MoreEpisode 20: Broken Brand Promises
In Episode 20 of Amplify your Business, Lance Johnson shares two lessons about the importance of creating a strong brand identity using his recent experience at a west coast burger joint as an example. Check out this special on-the-road episode now!
Read MoreEpisode 17: Personal Branding
In Episode 17 of Amplify Your Business, Lance Johnson welcomes Dave Carroll, a Musician, Storyteller, and Author, to share how storytelling can be a powerful tool in furthering your brand’s message in the age of social media when more content than ever before is floating around.
Read MoreEpisode 12: Taglines That Grow Your Business
In Episode 12 of Amplify Your Business Lance Johnson sits down and talks about taglines. What is a tagline, how to create the best tagline for your business, what is the difference between a tagline and a slogan, and why it’s important to keep it simple!
Read MoreTurn Your Brand’s Story From Blah to BAM!
“Why?” According to World-English, “why” is the 178th most commonly used word in the English language. Typically used to ask a question, it opens up a conversation to a whole slew of potential responses and hours of endless debate. And it’s a question brands in particular are being asked more and more frequently. But, why?…
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