Episode 30: Food for Thought

Amplify Your Business small business marketing advice

In Episode 30 of Amplify your Business Lance and Karen Anderson, Founder of Alberta Food Tours, have a great chat about growing a small business while maintaining a strong focus on your ‘why’. Tune in for some great digital marketing to-dos (and one to-don’t!).

Read More

Episode 22: I Scream for Instagram

Amplify Your Business small business marketing advice

In Episode 22 of Amplify your Business, Lance dives into the story behind Yelo’d Ice Cream, a favourite local ice cream shop in Edmonton. Whet your appetite while staying up to date with all the ways you can use social media marketing to grow your business!

Read More

Episode 17: Personal Branding

the importance of storytelling in your marketing message

In Episode 17 of Amplify Your Business, Lance Johnson welcomes Dave Carroll, a Musician, Storyteller, and Author, to share how storytelling can be a powerful tool in furthering your brand’s message in the age of social media when more content than ever before is floating around.

Read More

7 Ways to Improve Your Social Media Marketing

7 ways to improve your social media marketing strategy

You’ve probably heard how important implementing social media marketing into your business strategy is. You might have even heard how 90% of brands use social media to increase brand awareness (Hootsuite). Saying social media marketing is one of your greatest marketing tools wouldn’t be an overstatement, but, like any useful tool, if you’re not using…

Read More