Avoid Random Acts of Marketing
Registration for this Session is Closed.
Featuring Business Expert Chris Breen, CEO and Owner of Localworks Business Builders and The Alternative Board (TAB) Edmonton North West
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How to Build a Repeatable Marketing Engine That Actually Drives Revenue
If your marketing feels more chaotic than consistent, you’re not alone.
Many B2B leaders find themselves chasing trends, launching campaigns, and hoping something sticks without actually knowing what’s really working. But it doesn’t have to be that way.
In our next AYB Growth Series session, business advisor Chris Breen will walk you through a practical, repeatable approach to building a marketing system that aligns with your business goals and delivers sustainable results.
This isn’t about doing more. It’s about doing what works… on purpose.
In this one hour session, you’ll learn how to:
- How to stop relying on disconnected tactics and start building a cohesive strategy
- The three pillars of a marketing engine you can actually maintain
- Why most plans fail and how to fix that with clear, focused execution
- The role of mindset in shifting from marketing “chaos” to marketing clarity
Meet the Expert
Chris Breen
Chris Breen is a seasoned business builder, educator, and coach with more than 25 years of experience helping entrepreneurs navigate complexity and unlock growth. As CEO of Localworks Business Builders and The Alternative Board (TAB) Edmonton North West, he brings a rare blend of strategic insight and real-world operational know-how.
Through his work with peer advisory boards and one-on-one coaching, Chris empowers business owners to gain clarity, overcome roadblocks, and scale with confidence. While his work spans many aspects of business, one consistent theme stands out: helping leaders move from reactive decisions to intentional strategy.
Marketing isn't magic. But it is methodical.
Meet the Host
Lance Johnson
Lance Johnson is the Founder and CEO of Amplomedia, an innovative digital marketing agency dedicated to transforming marketing efforts into measurable business growth. With over 25 years of experience in marketing and business strategy, Lance has a proven track record of helping businesses effectively engage their audiences and communicate their messages with clarity and impact.
"The most successful leaders understand that we have an overall system, but we are going to navigate or flex our system to the strengths of our key players. That’s the difference between success and failure."
Key Takeaways
System, Not Scramble
The Power of a Clear Strategy
Pillars of Repeatability
From Reactive to Proactive
Metrics That Matter
Key Takeaways:
System, Not Scramble
The Power of a Clear Strategy
The Pillars of Repeatability
From Reactive to Proactive
Metrics that Matter