For Episode 102 of Amplify Your Business, we’re joined by Jeff Ball of Thrive Provisions.

In his own words, Thrive Provisions was “born out of necessity.” That necessity? A lack of great backpacking snacks. With a ranch, entrepreneurial spirit, and hunger for change, Ball turned the everyday into a new way of refueling in the backcountry.

The unique view of Ball’s business—literally from conception to finished product—may provide other entrepreneurs a chance to think of their product in terms of how it affects a community. For Jeff, he is rejuvenating land as he works. What are you rebuilding when you launch your business? What kinds of hidden needs are you fulfilling?

To learn more and to discover their full line of products, you can visit Thrive Provisions online!