Episode 207: Weathering the Storm with the Robert Spencer Hospitality Group
For Episode 207 of Amplify Your Business, we’re joined by Paul Shufelt, the founder and Head Chef at the Robert Spencer Hospitality Group. The Robert Spencer Hospitality Group runs six restaurants throughout Edmonton: Workshop Eatery, Hayloft, Woodshed Burgers, The Greenhouse Restaurants at Victoria, Riverside, and Rundle. During his interview, Paul discusses what success has looked […]
Episode 206: Signature Guest
For Episode 207 of Amplify Your Business, we’re joined by Ronak Sheth, the CEO and Founder of LIT Videobooks. Videobooks are a new consumable category that makes reading as easy, accessible, engaging, and fun as watching a movie. In a world where over 100 million Americans haven’t bought or read a non-fiction book in the […]
Episode 205: Financial Advice That Bears Repeating
For Episode 205 of Amplify Your Business, we’re presenting an ENCORE episode of the Amplify Your Business Podcast, and it’s truly outrageous! For this encore presentation, we’re joined by Sandeep Todi, the Co-Founder and Chief Business Officer of Truly Financial. Truly Financial is an online digital bank, built exclusively for smaller businesses that helps them […]
Why Your Video Email Blast is Missing the Mark (And How You Can Fix It)
Someone recently asked me, “what are some of the most common questions clients ask you time and time again?” A few came to mind, but one in particular stood out. “I want to send an email blast out to my customers; how do I add my video to it?” Email remains one of the most effective […]
4 Video Creation Ideas That Will Save You Time & Money!
The uncertainty of our economy has dominated the conversation in recent months. In these turbulent times, business owners are forced to economize, to trim the fat, to get back to basics.But how do we do that without undermining our marketing strategies and jeopardizing ROI? We hunt for budget solutions. And because video marketing has such […]
Why Optimized Video Titles Are Hotter Than Jennifer Lawrence
Let’s be honest, we all have things we know we should be doing and with the best of intentions we write them down in a list and tuck it away somewhere for ‘when we have time’…but we never really have the time when there’s 20 other priorities vying for our attention, do we? I pulled […]
The 6 Essential Elements Of A Kickass Video Script
If writing isn’t quite your thing and the idea of crafting an entire script scares the sh!t out of you, you’re in the right place. Script writing is just as much science as it is art. Regardless of what the script is meant to explain, at its very core it’s simply a story. And lucky […]
Excuse Me, Your Culture Is Showing…
“Talent is the multiplier. The more energy and attention you invest in it, the greater the yield.” – Marcus Buckingham Talented. Professional. Experienced. Qualified. Positive. Team Player. Motivated. Loyal. Filter out the fluff from a typical job posting and almost every company is looking for the same thing: someone who encompasses these key attributes. And […]
Content Marketing is a B$@#h! Here’s How to Ease the Pain.
I’m just going to throw something out there…creating content can be a b@#!h sometimes. You spend days locked in strategy meetings brainstorming new ideas, hours scouring the internet for new articles and an embarrassingly long time pretending you’re looking for things to post but you’re literally tapped out (not like I’ve ever done that or […]
Warning: Explicit Content Sells – Or Does It?
What do Carls Jr., PETA, the War of Worlds mobile video game and Mythbusters have in common? Sex. These companies (with the exception of Mythbusters who conducted a study, but we’ll get into that later) have used sex in their ads, attempting to cash in on the advertising industry mantra: sex sells. It might be […]
