Best practices, strategies, inspiration, and case studies from the digital marketing world.

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7 Ways to Improve Your Social Media Marketing Strategy

You've probably heard how important implementing social media marketing into your business strategy is. You might have even heard how 90% of brands use social media to increase brand awareness (Hootsuite). Saying social media marketing is one of your greatest marketing tools wouldn't be an overstatement, but like any useful tool, if you're not using it right, it isn't really that useful at all.

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51 uses for video

51 Uses for Video in Marketing

Not sure how to incorporate video into your marketing strategy? Or maybe you think video is one-dimensional? Check out this infographic we created that shows 51 different ways to use video marketing – and trust us, this is not an exhaustive list! Don’t forget to share with your network as well.

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video on landing pages best practices

The Do’s and Don’ts of Video Landing Pages

Your company has decided to invest in video marketing to support an upcoming promotional campaign. You’ve rallied your troops, planned the content, breezed through the video production process and now you’ve got your totally amazing video sitting in your hot little hands! So what do you decide to do with it? If you’re like many,…

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increase your impact with GIFs

How to Incorporate GIFs for Massive Impact!

GIFs. They’re snack size pieces of kickass awesomeness that bring a little visual humor to your audience. Oh, you don’t use them? You think they’re cheesy, pointless or unprofessional? Here’s what we have to say about that… Well we didn’t really have to say anything at all, because the Panda proved our point.  The right…

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how to write an engaging brand story

Turn Your Brand’s Story From Blah to BAM!

“Why?” According to World-English, “why” is the 178th most commonly used word in the English language. Typically used to ask a question, it opens up a conversation to a whole slew of potential responses and hours of endless debate. And it’s a question brands in particular are being asked more and more frequently. But, why?…

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