Have you ever been stuck in a boring training session only to find yourself fighting off sleep and thinking, “there absolutely has to be a better way to learn this stuff!” And maybe you’ve also wondered:
If only about 20% of the world’s population are auditory learners, then why is over 80% of learning instruction delivered orally?
The majority of us, about 65% to be exact, are visual learners. Motion graphics, charts, illustrations, etc., help visual learners to better understand, retain and recall information.
The brain is able to process visuals 60,000 times faster than text. Which helps explain a recent study conducted by the 3M Corporation that shows visual aids used in the classroom improve learning up to a whopping 400%!
But visual learning doesn’t just apply to the classroom. The corporate environment is quickly catching on to the benefits of using e-learning videos to inform and train clients and employees alike. Analysts estimate revenues for the online learning industry will increase to $1.07 billion in 2015.
E-learning videos are gaining in popularity for a variety of reasons:
- Videos are customizable to meet a multitude of training needs. Regardless of the need a video can be customized to effectively capture key training messages, whether it relates to onboarding, launching new products and processes, ongoing training or professional development, just to name a few. The style of graphics and level of animation can also be tailored to align completely with the organization’s brand and establish the appropriate tone.
- Videos reduce disruption and costs. Nowadays remote offices and work locations are becoming the norm, which poses many challenges when facilitating training. Online videos connect employees who are geographically dispersed allowing them to connect from any work location, whether it be their home office or a coffee shop, thereby reducing costs associated with travel and lost productivity.
- Videos are flexible. So how do these videos get dispersed to employees in remote locations? Any way you’d like. Gone are the days of paying for packaging and mailing hefty binders of training information. Video can be distributed instantaneously to any employee, anywhere via email, posting to the corporate website or uploading to video hosting sites such as Vimeo, YouTube or Wistia.
- Videos engage the audience. The ultimate goal of a training session is to impart new knowledge…and hope it sticks. In order for knowledge transfer to occur you must first capture the attention of the audience, and a flat, impersonal PowerPoint deck is not going to accomplish that! Video injects life into your content and helps the audience connect with the material. To find out how to save your audience from death by powerpoint, read this.
The next time you find yourself scheduling your company’s learning requirements, consider how an e-learning video could more effectively train your audience!