The facts and trends are undeniable; video has rapidly become one of the most effective formats for engaging audiences. Over 100 hours of video are uploaded every minute to social media platforms such as YouTube alone, and while an overwhelming amount of those happen to feature cats as the main characters, more and more are being utilized for marketing purposes.
The bottom line is: people are intrigued by video! In fact, two-thirds of people are visual learners which helps explain the steadily growing trend of incorporating video into content marketing strategies.
If you’re looking to develop an inbound marketing strategy or simply bolster your existing strategy to gain competitive advantage, then read on.
Here are a few reasons to start considering motion graphic video as an integral part of your inbound marketing strategy:
#1: Videos Convey Your Company’s Personality
The foundation of an effective inbound marketing strategy is generating engaging, high-quality content. In other words, the goal is to stand out to your target market while conveying who you are as a company and what you have to offer. Even a short video has the ability to show the true personality of the organization and the products/services available far more effectively and in less time than a blog post or tweet. A little personality goes a long way in intriguing customers to want to learn more about your company through your website.
#2: Videos Increase Brand Perception.
According to the Axonn Research Video in Content Marketing survey, effective use of video is proven to dramatically increase positive perceptions of a brand.
And more positive perceptions and quality video content are sure to drive traffic to your website and social media platforms. This in turn will provide greater opportunity for future leads and subsequent conversions.
#3: Videos Offer Flexibility.
Videos can be used along all phases of the inbound marketing cycle as they are fully customizable. Generate leads by incorporating a teaser video into an email or drip marketing campaign and through targeted social media campaigns. Once they’ve landed at your website a strategically placed explainer or demo video can help increase conversions. According to the SocialTimes a customized video on a landing page increases conversions by 86%!
#4: Videos Increase Efficiency.
As previously mentioned, the main goal of inbound marketing is to stand out among your competitors in hopes of driving traffic to your website. However, in order to be most effective a company must commit to posting engaging, high-quality content on a regular basis. Continuously generating fresh and relevant content can seem like a daunting task; this is where video can help! Creating a video is an investment, so why use it only once?! Whether you’ve invested in a single video or a series, once it’s made you can email it, post it, and tweet it on a regular basis and revel in those extra moments of productivity you’ve gained.
Hopefully you’ve gained some further insight as to how video is a strategic tool for capturing your audience’s attention. Or if you’ve really been thinking you’d like to see a hilarious video of pets talking like humans, click here to watch.
In the face of these industry statistics and undeniable benefits, if you haven’t yet asked yourself the question, “how can I incorporate video into my content marketing strategy?”, now’s the time.