The Hero’s Journey for B2B: Why Storytelling is Your Secret Weapon

Imagine this: You’re a B2B service provider offering top-notch services to businesses. You have data-driven solutions, expert staff, and a proven track record. Yet, leads are lukewarm, and conversions feel like pulling teeth. Sound familiar? Here’s the truth: in today’s saturated B2B landscape, facts and features just don’t cut it anymore. You need a way…

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4 Video Creation Ideas That Will Save You Time & Money!

4 video creation ideas to save you time and money

The uncertainty of our economy has dominated the conversation in recent months. In these turbulent times, business owners are forced to economize, to trim the fat, to get back to basics.But how do we do that without undermining our marketing strategies and jeopardizing ROI? We hunt for budget solutions. And because video marketing has such…

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Content Marketing is a B$@#h! Here’s How to Ease the Pain.

how to make content marketing easier

I’m just going to throw something out there…creating content can be a b@#!h sometimes. You spend days locked in strategy meetings brainstorming new ideas, hours scouring the internet for new articles and an embarrassingly long time pretending you’re looking for things to post but you’re literally tapped out (not like I’ve ever done that or…

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Warning: Explicit Content Sells – Or Does It?

does explicit content really sell more

What do Carls Jr., PETA, the War of Worlds mobile video game and Mythbusters have in common? Sex. These companies (with the exception of Mythbusters who conducted a study, but we’ll get into that later) have used sex in their ads, attempting to cash in on the advertising industry mantra: sex sells. It might be…

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51 Uses for Video in Marketing

51 uses for video

Not sure how to incorporate video into your marketing strategy? Or maybe you think video is one-dimensional? Check out this infographic we created that shows 51 different ways to use video marketing – and trust us, this is not an exhaustive list! Don’t forget to share with your network as well.

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How to Incorporate GIFs for Massive Impact!

increase your impact with GIFs

GIFs. They’re snack size pieces of kickass awesomeness that bring a little visual humor to your audience. Oh, you don’t use them? You think they’re cheesy, pointless or unprofessional? Here’s what we have to say about that… Well we didn’t really have to say anything at all, because the Panda proved our point.  The right…

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Turn Your Brand’s Story From Blah to BAM!

how to write an engaging brand story

“Why?” According to World-English, “why” is the 178th most commonly used word in the English language. Typically used to ask a question, it opens up a conversation to a whole slew of potential responses and hours of endless debate. And it’s a question brands in particular are being asked more and more frequently. But, why?…

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