Video Marketing
The Hero’s Journey for B2B: Why Storytelling is Your Secret Weapon
Imagine this: You’re a B2B service provider offering top-notch services to businesses. You have data-driven solutions, expert staff, and a proven track record. Yet, leads are lukewarm, and conversions feel like pulling teeth. Sound familiar? Here’s the truth: in today’s saturated B2B landscape, facts and features just don’t cut it anymore. You need a way…
Read MoreWhy Your Video Email Blast is Missing the Mark (And How You Can Fix It)
Someone recently asked me, “what are some of the most common questions clients ask you time and time again?” A few came to mind, but one in particular stood out. “I want to send an email blast out to my customers; how do I add my video to it?” Email remains one of the most effective…
Read More4 Video Creation Ideas That Will Save You Time & Money!
The uncertainty of our economy has dominated the conversation in recent months. In these turbulent times, business owners are forced to economize, to trim the fat, to get back to basics.But how do we do that without undermining our marketing strategies and jeopardizing ROI? We hunt for budget solutions. And because video marketing has such…
Read MoreWhy Optimized Video Titles Are Hotter Than Jennifer Lawrence
Let’s be honest, we all have things we know we should be doing and with the best of intentions we write them down in a list and tuck it away somewhere for ‘when we have time’…but we never really have the time when there’s 20 other priorities vying for our attention, do we? I pulled…
Read MoreContent Marketing is a B$@#h! Here’s How to Ease the Pain.
I’m just going to throw something out there…creating content can be a b@#!h sometimes. You spend days locked in strategy meetings brainstorming new ideas, hours scouring the internet for new articles and an embarrassingly long time pretending you’re looking for things to post but you’re literally tapped out (not like I’ve ever done that or…
Read MoreWarning: Explicit Content Sells – Or Does It?
What do Carls Jr., PETA, the War of Worlds mobile video game and Mythbusters have in common? Sex. These companies (with the exception of Mythbusters who conducted a study, but we’ll get into that later) have used sex in their ads, attempting to cash in on the advertising industry mantra: sex sells. It might be…
Read More51 Uses for Video in Marketing
Not sure how to incorporate video into your marketing strategy? Or maybe you think video is one-dimensional? Check out this infographic we created that shows 51 different ways to use video marketing – and trust us, this is not an exhaustive list! Don’t forget to share with your network as well.
Read MoreHow to Incorporate GIFs for Massive Impact!
GIFs. They’re snack size pieces of kickass awesomeness that bring a little visual humor to your audience. Oh, you don’t use them? You think they’re cheesy, pointless or unprofessional? Here’s what we have to say about that… Well we didn’t really have to say anything at all, because the Panda proved our point. The right…
Read MoreTurn Your Brand’s Story From Blah to BAM!
“Why?” According to World-English, “why” is the 178th most commonly used word in the English language. Typically used to ask a question, it opens up a conversation to a whole slew of potential responses and hours of endless debate. And it’s a question brands in particular are being asked more and more frequently. But, why?…
Read MoreAre You Ready to Join the Evolution of a More Beautiful Internet?
I received an email yesterday with a subject line that read, “AI websites that design themselves…check it out!” “Wow,” I thought, “a website can design itself now?!” Clearly, my interest was peaked. I followed the link and landed on The Grid website. What I saw in front of me was so simple…2 lines of text,…
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