The Hero’s Journey for B2B: Why Storytelling is Your Secret Weapon

Imagine this: You’re a B2B service provider offering top-notch services to businesses. You have data-driven solutions, expert staff, and a proven track record. Yet, leads are lukewarm, and conversions feel like pulling teeth. Sound familiar? Here’s the truth: in today’s saturated B2B landscape, facts and features just don’t cut it anymore. You need a way…

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Episode 267 How Good Debt Can Help You Transform Your Business

In episode 267, Lance sits down with Alex Mic-Podar, the co-founder and CEO of Backyard Bookkeeper, a bookkeeping company that focuses solely on bookkeeping services. With over 15 years of experience in the industry, Alex has built a successful business that is dedicated to providing high-quality bookkeeping solutions to clients. Alex is passionate about helping other entrepreneurs succeed and is constantly looking for ways to scale her businesses and create job opportunities.

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