In this episode of Amplify Your Business, we're joined by Erika Anderson from the picturesque landscapes of Spain. Erika shares her profound insights on entrepreneurship, the critical importance of vision, and the intricate journey of transitioning from full-time leadership to a semi-retired role. This conversation unveils the essence of entrepreneurial resilience, strategic decision-making, and personal growth.
Erika Anderson is a seasoned entrepreneur and the founding partner of Proteus International, a company specializing in leadership development, executive coaching, and organizational transformation. With a career spanning over three decades, Erika has established herself as an authority on helping individuals and organizations clarify and move toward their aspired futures. She has authored a number of books focused on leadership and change management and currently splits her time between New York and Spain.
To learn more about Proteus International, visit https://proteus-international.com/
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00:57 The importance of having a clear vision for your business
02:23 Being a fair witness and maintaining objectivity as an entrepreneur
03:57 The significance of having enough capital for your business
05:10 Challenges of scaling a business and managing capital
08:57 Gathering data and testing market demand before developing a product
12:26 Summary of the book "Be Bad First.”
13:37 The three practice areas of Proteus
19:27 Erika's transition to semi-retirement and operating Proteus from Spain
22:10 Advice for transitioning and trusting partners
24:44 Importance of clear roles and regular check-ins
29:48 Identifying what you love about your work.
31:53 Erika’s biggest challenge
39:36 How to connect with Erika Anderson
40:01 Find Erika's books on Amazon
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