Archive for 2015
Why Optimized Video Titles Are Hotter Than Jennifer Lawrence
Let’s be honest, we all have things we know we should be doing and with the best of intentions we write them down in a list and tuck it away somewhere for ‘when we have time’…but we never really have the time when there’s 20 other priorities vying for our attention, do we? I pulled…
Read MoreThe 6 Essential Elements Of A Kickass Video Script
If writing isn’t quite your thing and the idea of crafting an entire script scares the sh!t out of you, you’re in the right place. Script writing is just as much science as it is art. Regardless of what the script is meant to explain, at its very core it’s simply a story. And lucky…
Read MoreExcuse Me, Your Culture Is Showing…
“Talent is the multiplier. The more energy and attention you invest in it, the greater the yield.” – Marcus Buckingham Talented. Professional. Experienced. Qualified. Positive. Team Player. Motivated. Loyal. Filter out the fluff from a typical job posting and almost every company is looking for the same thing: someone who encompasses these key attributes. And…
Read MoreContent Marketing is a B$@#h! Here’s How to Ease the Pain.
I’m just going to throw something out there…creating content can be a b@#!h sometimes. You spend days locked in strategy meetings brainstorming new ideas, hours scouring the internet for new articles and an embarrassingly long time pretending you’re looking for things to post but you’re literally tapped out (not like I’ve ever done that or…
Read MoreWarning: Explicit Content Sells – Or Does It?
What do Carls Jr., PETA, the War of Worlds mobile video game and Mythbusters have in common? Sex. These companies (with the exception of Mythbusters who conducted a study, but we’ll get into that later) have used sex in their ads, attempting to cash in on the advertising industry mantra: sex sells. It might be…
Read More51 Uses for Video [Infographic]
The Do’s and Don’ts of Video Landing Pages
Your company has decided to invest in video marketing to support an upcoming promotional campaign. You’ve rallied your troops, planned the content, breezed through the video production process and now you’ve got your totally amazing video sitting in your hot little hands! So what do you decide to do with it? If you’re like many,…
Read MoreHow to Incorporate GIFs for Massive Impact!
GIFs. They’re snack size pieces of kickass awesomeness that bring a little visual humor to your audience. Oh, you don’t use them? You think they’re cheesy, pointless or unprofessional? Here’s what we have to say about that… Well we didn’t really have to say anything at all, because the Panda proved our point. The…
Read MoreTurn Your Brand’s Story from Blah to BAM!
“Why?” According to World-English, “why” is the 178th most commonly used word in the English language. Typically used to ask a question, it opens up a conversation to a whole slew of potential responses and hours of endless debate. And it’s a question brands in particular are being asked more and more frequently. But, why?…
Read MoreAre You Ready to Join the Evolution of a More Beautiful Internet?
I received an email yesterday with a subject line that read, “AI websites that design themselves…check it out!” “Wow,” I thought, “a website can design itself now?!” Clearly, my interest was peaked. I followed the link and landed on The Grid website. Here’s what I found: That’s it…2 lines of text, 1 counter bar…
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