Best practices, strategies, inspiration, and case studies from the digital marketing world.
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Amplifying your mesage with video marketing
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Website designs that convert
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Engaging social media marketing
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Improving ROI on ad campaigns
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And everything else about converting more leads!
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7 Ways to Improve Your Social Media Marketing Strategy
You've probably heard how important implementing social media marketing into your business strategy is. You might have even heard how 90% of brands use social media to increase brand awareness (Hootsuite). Saying social media marketing is one of your greatest marketing tools wouldn't be an overstatement, but like any useful tool, if you're not using it right, it isn't really that useful at all.
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The 6 Essential Elements Of A Kickass Video Script
If writing isn’t quite your thing and the idea of crafting an entire script scares the sh!t out of you, you’re in the right place. Script writing is just as much science as it is art. Regardless of what the script is meant to explain, at its very core it’s simply a story. And lucky…
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Excuse Me, Your Culture Is Showing…
“Talent is the multiplier. The more energy and attention you invest in it, the greater the yield.” – Marcus Buckingham Talented. Professional. Experienced. Qualified. Positive. Team Player. Motivated. Loyal. Filter out the fluff from a typical job posting and almost every company is looking for the same thing: someone who encompasses these key attributes. And…
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Content Marketing is a B$@#h! Here’s How to Ease the Pain.
I’m just going to throw something out there…creating content can be a b@#!h sometimes. You spend days locked in strategy meetings brainstorming new ideas, hours scouring the internet for new articles and an embarrassingly long time pretending you’re looking for things to post but you’re literally tapped out (not like I’ve ever done that or…
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Warning: Explicit Content Sells – Or Does It?
What do Carls Jr., PETA, the War of Worlds mobile video game and Mythbusters have in common? Sex. These companies (with the exception of Mythbusters who conducted a study, but we’ll get into that later) have used sex in their ads, attempting to cash in on the advertising industry mantra: sex sells. It might be…
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