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For Episode 158 of Amplify Your Business, we’re joined by Zeze Peters, the founder and CEO of Beam City. Zeze has a degree in aerospace engineering from Cornell University, which he’s leveraged to fill his website full of hilarious space-themed puns. Beam City is the world’s first AI-based advertising automation platform. Through the use of algorithms and AI, Beam City helps its clients to plan and optimize their ads on all of the top ad channels, as well as “multi-location and personalization at scale.”
Zeze’s aerospace background has given him the unique ability to figure out complex systems, simplify them, and make them work. He’s applied this training at Beam City to create their growth coordination platform that allows you to maximize results from advertising, email campaigns, and social media all in one place.
To learn more, and for all the space puns your heart desires, visit Beam City. Stop tab jumping and blast your business to the stratosphere.
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00:00 - Intro
01:08 - What three pieces of advice would you give budding entrepreneurs?
03:28 - What does Beam City do?
05:39 - Blast your business to the stratosphere with AI.
08:07 - Why did you pivot from aerospace engineering to marketing?
09:49 - How long have you been developing this platform?
11:27 - Starting this company during COVID, what has been your biggest challenge?
13:34 - If you could write a letter to your younger self, what would you say?
16:02 - How do you know when your product is ready for commercialization?
18:00 - Was AI built into your platform from Day One, or was it added later?
20:14 - Did you move right from creating digital shopping malls to Beam City?
22:44 - If you had started Beam City with a suitcase full of money, what would you have done differently?
24:07 - If you could choose any entrepreneur to go on this journey with you, who would you choose?
25:59 - Did you start with an advisory team?
27:02 - Is your board of advisors a formal board or an informal board?
30:09 - How can someone interested in Beam City contact you?
30:51 - Outro
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