Amplify Your Business


Episode 200: Closing Generational Gaps Through Crypto

Featuring Graham Hansen of Cash2Crypto

Listen as a podcast:

For Episode 200 of Amplify Your Business, we’re joined by serial entrepreneur Graham Hansen, the CEO and co-founder of Cash2Crypto. Graham joined Cash2Crypto after his co-founder, Andre – whose background was in traditional banking – had started in the private wealth and ATM side of the crypto industry. When Graham came on board, he immediately noticed a massive gap in the crypto industry. Where the majority of crypto products were serving Millennial and Gen Z demographics and institutionals, there was nothing for the broader mass audience. Cash2Crypto aims to close that gap by bringing cryptocurrency to the masses in a simple, easy-to-use way.

To learn more, visit their website at 


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00:00 - Intro

01:20 - You grew up in the entrepreneurial ecosystem, is that correct?

02:00 - What are three things that you think every entrepreneur should know?

03:22 - Tell us a little bit about Cash2Crypto. What are you doing, and who are your partners?

04:18 - What are the goals of Cash2Crypto? What are you trying to accomplish?

05:15 - Crypto has been in the news a lot lately with the collapse of crypto exchanges. Does that dissuade people from investing in crypto?

07:05 - What do you think are going to be the things that will accelerate your company’s growth over the years?

08:10 - When it comes to the company right now, where are you operating?

08:26 - Can you talk to me about your services?

09:38 - What is the reason for pushing hard in that direction as opposed to others?

10:53 - Is more regulation something that you feel is going to make it challenging for you to enter other countries?

12:04 - As more regulations occur, will that, then, build a bit of a moat around your business?

13:13 - How do you personally define success as an entrepreneur?

14:26 - How do you focus on one particular aspect of crypto, given the multitudes of other opportunities you’re seeing?

15:28 - In terms of your entrepreneurial experiences, what do you find easier now at this stage of your journey than what it was five years ago?

17:03 - What is one of the most difficult lessons that you’ve had to learn along the way?

18:19 - What inspires you? What keeps you going day in and day out?

19:17 - On the flip side, what is one of the most difficult things about the entrepreneurial lifestyle, in your opinion?

20:24 - What was the rationale behind your dad encouraging you to “get a real job” rather than work for yourself?

 22:11 - If you could send your younger self a letter, what would it say?

24:48 - If someone wanted to connect with you, how could they do that?

25:36 - Outro

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