Amplify Your Business


Episode 203: Just as Sweet the Second Time Around!

Featuring Trisha Bower of Eat My Shortbread

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For Episode 203 of Amplify Your Business, we’re presenting an ENCORE episode of Amplify Your Business, and it’s just as sweet the second time around. For this encore episode, we’re joined by Trisha Bower, the Chief Baking Officer at Eat My Shortbread.


A discovery of a long-held family recipe one Christmas led to Trisha filling her pockets with delicious shortbread treats and squirreling away to an empty room to devour them. Coming from a family of entrepreneurs, Trisha had always known that one day, she would want to start her own business too, but it wasn’t until that Christmas that inspiration struck and she knew that she could turn her family recipe into something incredible for the world to enjoy.

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00:00 - Intro

02:00 - Can you dive a little into the backstory of Eat My Shortbread?

03:33 - What inspired you to do so many things with the shortbread, rather than just the typical shortbread cookie?

05:28 - Is the salted caramel a signature flavour?

08:27 - How did you come up with the name Eat My Shortbread?

10:00 - Was it a concern that although the word “Shortbread” is in your name, you do create multiple other products?

11:17 - What was holding you back from jumping in with both feet with Eat My Shortbread?

17:20 - What is the secret to your success thus far?

18:26 - What pieces of advice have you picked up along your journey that have had an impact on what you’re doing today?

22:06 - What mistakes have you made along the way that you’ve learned from?

28:00 - If you had the ability to go back in time and visit your younger self from a previous time, what time would you go back to, and what advice would you give yourself?

31:51 - How do people find Eat My Shortbread?

34:54 - Outro

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