Amplify Your Business


Episode 187: Equinox Sound & Entertainment

Featuring Jim Parsons of Equinox Sound & Entertainment

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For Episode 187 of Amplify Your Business, we’re joined by Jim Parsons, the founder, and owner of Equinox Sound & Entertainment. Through Equinox, Jim not only writes, produces, hosts, and entertains through a variety of avenues, but he has also created online courses to teach others to do the same. As well, he helps his clients with all of their video, editing, and content needs. 

Through his other entrepreneurial venture, Sports Side Hustle, he runs digital courses that teach students how to use their passion for sports to get off the sidelines and into the game through courses on writing blogs, producing podcasts, and more.

To learn more, visit the Equinox Sound & Entertainment website.


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00:00 - Intro

01:42 - What are three things every entrepreneur needs to know?

05:11 - Can you tell us a bit about Equinox?

10:08 - As an entrepreneur, how do you manage the emotional side of the ups and downs we face, like what happened to the entertainment industry during the pandemic?

13:01 - A lot of entrepreneurs get bored easily and have the tendency to switch from one challenge to the next. Do you find yourself doing something similar?

15:44 - What is the Sports Side Hustle?

21:12 - Would what you’re doing with Sports Side Hustle have been possible 10, or 15 years ago?

23:01 - What are some of the challenges that you think you’re going to face between now and the next couple of years in order to continue to scale your business?

25:46 - How do you differentiate yourself from the competition? And how did you work through that process of being different?

27:50 - Are there any podcasts, books, other entrepreneurs, or famous people that you follow that you’re leveraging for inspiration? Where do you get your inspiration?

30:40 - If you could write a letter to your younger entrepreneurial self, what would it say?

32:24 - Do you have a goal that you’re trying to strive for, or do you just approach it day by day?

33:54 - Who is the best hockey player in the history of the Edmonton Oilers franchise?

34:45 - Who is your favourite player to watch on the ice?

35:49 - What’s your prediction on who’s going to win the Stanley Cup this year?

36:12 - If anyone wants to connect with you or learn how to get involved, what’s the best way to connect with you?

36:54 - Outro

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