Amplify Your Business


Episode 195: Hydrasurvey

Featuring Andrew Ambrocichuk of Hydrasurvey

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For Episode 195 of Amplify Your Business, we’re joined by Andrew Ambrocichuk, the CEO of Hydrasurvey. Hydrasurvey provides hydrographic sludge surveys, wastewater project monitoring, and thermal tank surveys to companies undertaking wastewater projects that include lagoons and ponds to help their clients prepare for remediation. Wastewater ponds and lagoons are designed to hold a certain amount of sludge and sediment, but eventually, these ponds and lagoons need to be remediated. When that time comes, Hydrasense surveys the sludge to tell their clients how much sludge they have and what it’s made of. This allows their clients to know where the sludge can go in terms of landfills or land applications. They also act as quality control throughout the remediation project.

To learn more, visit their website at 


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00:00 - Intro

01:08 - What are three things that you think every entrepreneur should know?

04:47 - As someone with an engineering background coming into a sales position, did you struggle with learning how to sell the product as a whole rather than just the features?

08:21 - What is Hydrasurvey? What problems are you trying to solve?

09:50 - What does your client base look like? Who are your clients?

11:03 - How did you decide that there was a business opportunity in sludge surveying?

13:45 - What are some of the biggest surprises that you had when you were transitioning from working for someone else to entrepreneurship?

15:12 - How do you stay resilient through those challenges, the naysaying, and self-doubt?

18:02 - Where do you find your inspiration?

19:41 - What is your definition of freedom?

21:27 - Can you talk a little bit about Hydrasurvey’s future growth and why the US is a target market for you? What are some of the unique challenges you’re facing in doing so?

24:51 - Does your professional insurance cover you for working in the US as well as it does for work you do in Canada?

26:57 - What have you identified as being some of the biggest risks to achieving your business vision and how to you plan to overcome those risks?

31:05 - How are you keeping an eye on the cashflow aspect while still enabling the growth you want to have?

33:07 - If you could write your pre-entrepreneurial self a letter, what would it say?

35:43 - [Andrew asking Lance] What do you do to not feel overwhelmed as an entrepreneur? Is there something specific that you do?

38:13 - Outro

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