Amplify Your Business


Episode 209: How Technology is Changing the Restaurant Landscape

Featuring Luke Butterworth of JustCook Kitchens

Listen as a podcast:

For Episode 209 of Amplify Your Business, we’re joined by Luke Butterworth, the co-founder and COO of JustCook Kitchens. JustCook is a Canadian proptech company that uses cutting-edge technology to construct and oversee restaurant spaces for restaurateurs and property owners. The first collective that JustCook opened was the 5th Street Food Hall, where chefs and entrepreneurs come together to create a an amalgamation of restaurants to choose from in a single place. The 5th Street Food Hall is a one-stop-shop for all your cravings, offering a diverse range of cuisines such as South East Asian street food, vegan options, Mexican-Asian fusion, brunch choices and the top burgers in the city.


Coming in the summer of 2023 is JustCook’s second location at Station Park, where they will be filling up two floors of mouthwatering meals for Edmonton foodies.


To learn more, visit 


Share this episode:

00:00 - Intro

00:44 - What are three things every entrepreneur should know?

10:08 - Can you tell us a little bit about Just Cook Kitchens?

15:52 - Is this a model that you saw somewhere else and replicated?

20:10 - Do you rotate different chefs through your space?

22:00 - How does your business model work? Where are your revenue streams coming from?

23:42 - Is the marketing done under the Just Cook Kitchen brand or under the individual brands of the entrepreneurs?

25:25 - If I was to order something from one of the restaurants, do I search for Just Cook Kitchens or order directly from the restaurant’s brand?

26:52 - How does your business model play out where we might be heading into a recession?

31:44 - When you first started Just Cook Kitchens to where it is now, what are some iterations you’ve done that you didn’t anticipate?

39:45 - Where do you get your inspiration?

47:12 - How can our audience connect with you?

47:33 - Outro

Book a 15-Minute Discovery Call

Curious about how Amplomedia can help YOU with your marketing?

Schedule a quick discovery call with Lance so that he can assess how we can best help you and your business.

Proud to partner with: