Amplify Your Business


Signature Guest

Ronak Sheth of LIT Videobooks

For Episode 207 of Amplify Your Business, we’re joined by Ronak Sheth, the CEO and Founder of LIT Videobooks. Videobooks are a new consumable category that makes reading as easy, accessible, engaging, and fun as watching a movie. In a world where over 100 million Americans haven’t bought or read a non-fiction book in the last year, LIT Videobooks’ goal is to make reading non-fiction books as accessible as possible to as many people as possible.

With LIT Videobooks, consuming something from the world of non-fiction is as easy as watching a video on your smartphone. They partner directly with authors to create these hour-long videobooks that include animation, interviews, data presentations, archives, etc. It’s like you’re watching a Netflix documentary, but it’s actually a book. The all-access subscription at LIT Videobooks gives you access to 28 videobooks running the gamut from potty training to business leadership and everything in between.


To learn more and to receive an exclusive discount provided to our audience by Ronak, visit and enter the promo code AMPLIFY to get 50% off your first year-long subscription. And don’t forget to check out Ronak at the BX Networking Event later this month to get your hands on a free copy of Profit First by Mike Michalowicz. Register for the event here:

Share this episode:

00:00 - Intro

00:50 - What are three things that you think every entrepreneur should know?

01:29 - Give me an example of one of these three things that you’ve had to face in the last three years.

02:49 - Can you tell me a little bit about LIT Videobooks?

06:23 - Where did the idea for LIT Videobooks come from?

12:30 - What is your business model?

15:32 - In the early days of LIT Videobooks, was the idea of this platform cannibalizing other sales a worry for potential authors or their agents?

17:52 - How do you, as a startup, grow both the supply but also the demand when you don’t yet have the supply?

24:50 - Have you looked into the ad tier subscription model?

28:06 - How do you pick the books you’ll focus on creating into video books?

32:30 - What are the biggest challenges that you think you’ll face in the next year?

35:28 - What’s easier today for your business than in the early days of LIT Videobooks?

38:20 - What videobooks would you recommend to our listeners?

41:01 - Of all the interviews you’ve conducted for your videobooks, who were the ones you were most excited about?

42:37 - If you could write a letter to your younger self, what would it say?

46:19 - If someone wanted to reach out to you, how could they do that?

46:45 - GIVEAWAY!! Watch for a special discount code!

47:35 - Special Announcement and a second giveaway!

48:36 - Outro

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