Amplify Your Business


Episode 150: SOHO

Featuring Chris Curtola, Darren Pelechaty and Aaron Lang of SOHO

Listen as a podcast:

For Episode 150 of Amplify Your Business, we’re joined by Darren Pelechaty, partner and General Manager at SOHO, a restaurant, pub, and live music venue in Alberta, where the 70s New York punk scene meets modern-day downtown Edmonton, and inclusivity reigns supreme.

To learn more, visit SOHO’s website,, or check them out on Instagram.


Share this episode:

0:00 - Intro

1:40 - Where it all began

3:34 - What inspired the design?

8:00 - What are your plans for entertainment?

10:20 - What’s on the menu?

11:53 - The challenges of opening during Covid-19.

14:32 - Were there benefits to starting when you did?

15:44 - We’re open for Take-Out!

17:59 - Punk, Pizza, and Good Times!

19:08 - Outro

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