Amplo_ES_Story 35_Blog

Something about female fighter pilots: they’re going to be reliable. This is a large part of the reason why Tommy Barlette, founder of Athena’s Voice, built her team of Women Warriors from the ground up with her fellow veterans. 

This is despite the fact that being on stage served as a major point of anxiety for most of them (Tammy included!). The truth about being on stage is that, when you’re up there giving selflessly - it’s almost selfish to not be on stage. Especially when you have a story that can make a difference. From the need for a support system to the power of perception, Tammy has plenty of wisdom for us today.

What are three things every Entrepreneur should know?

Tammy’s advice to entrepreneurs was simple: 

  1. Don’t do it alone.
  2. Don't give up. 
  3. Define what success means to you before taking the leap. 

If you don’t have an end game in mind based on your own wants, needs, and intentions then you won’t ever feel like you’ve truly “made it” as an entrepreneur. Yes, you need to make money. However, we each get to define what our own happiness and success mean to us - and then live by that definition. 

Of course, once you have that definition in mind and you know what you’re working towards (and why you’re working towards it) you’ll need a trusted support system and determined resilience to see this entrepreneurial journey through.

What problem does your business solve and who are its customers?

Tammy Barlette is the founder and CEO of Athena’s Voice, a business aiming to get more voices, and more varied voices, out into the world. Particularly women talking about perseverance, leadership, and guidance. Tammy mentioned her perception that there are not enough women out there with platforms to speak on these topics.

Typically, men are in the position to speak to both men and women on inspiration and motivation for both business and life. This isn’t a problem, but Tammy made a valid point in that women share a woman’s perspective. Your perspective greatly impacts how you view the world and your experiences shape your needs. 

Therefore, Tammy’s business is solving the problem of creating space for women to connect with other women in order to amplify their voices - especially for those women who have been in predominantly masculine spaces. The baseline goal of it is essentially helping women help women.

What inspired you to become an Entrepreneur?

Tammy’s biggest motivation has been finding a place where she feels that she can make a significant impact which was, in part, driven by the advice and observations of important people in her life. One key influencer for Tammy was her husband, who suggested that she become a speaker after completing her military service as a fighter pilot. 

Tammy’s initial and automatic response was, “Absolutely not, the thought of that makes me nauseous.” However, upon reflection, Tammy began to understand that her husband had observed the impact she made on people when sharing her stories at social events. He believed that people would be fascinated by her experiences as a fighter pilot and that she would be able to inspire them with her stories.

Soon enough, Tammy began to believe it too. 

Tammy realized that through speaking engagements, she could make a positive impact on others' lives by sharing her experiences, inspiring them to believe in themselves, and encouraging them to pursue bigger goals. 

Her inspiration as an entrepreneur is rooted in her desire to help people, make a difference, and empower individuals to achieve more than they initially believed was possible. This drive to inspire and support others became the foundation of her entrepreneurial journey.

Would you have done things differently when you first started your business, with the knowledge you have now?

Tammy does believe that she would have done some things a bit differently, stating that it’s normal to look back and notice things that could be improved upon rather than thinking “Oh, that was perfect.” The failures along the way are all a part of the process.

The key for Tammy lies in not looking at things as utter failures and rather seeing them as lessons learned and places to gain and do things differently. Realistically, Tammy understands more time than you think to build a business and you need to find people to fill the gaps where you may lack knowledge or expertise. 

Although Tammy never thought she would do it alone, she admits to sometimes feeling like she has to. Even flying solo in a fighter jet, Tammy was never alone. 

What would you have done differently with a million-dollar investment when you first started your business? 

The first thing she would’ve done with an investment would have been to hire contractors to fill in the gaps, as mentioned above. She’s the expert when it comes to the content she’s speaking about, however, when it comes to running a business Tammy finds that it's been an exercise in learning and researching as she goes. 

This method sometimes leads to spending a lot of time, energy, and resources researching ways of doing things that end up being scrapped because they don’t work for your business. 

Tammy mentioned that when she first started Athena, one area that they were really lacking was marketing so she would definitely have sought out experts to help her market the business properly.

What is your proudest accomplishment as an Entrepreneur?

The proudest moment for Tammy as an entrepreneur was when Athena landed their first paid gig. For her, it made all of their effort and hard work since they started worth it. Not necessarily because of the monetary gain but more so because it validated that what they’re doing is “worth it.” 

The confirmation that someone is willing to pay for your expertise is always validating, no matter your industry. 

Another moment that sparks a feeling of particular pride for Tammy is when other ladies on her team get hired to speak. Being able to go to one of her team mates and say “You’ve booked a gig!” is such a special moment for her.

What big goals are you looking to achieve?

Looking forward to 2023 and 2024, particularly for Athena’s voice, Tammy wants to keep getting it out there in the world and continue to amplify Athena’s ladies’ voices. Her main focus is to get all of her ladies speaking in order to get all of their voices heard. 

Tammy mentioned having a second business that she’s starting that is also taking some of her attention for the future. Upon realizing the impact that she’s made with Athena, and noticing her fondness for connection in smaller groups, Tammy has decided to create a hybrid-online course on mental training for aviators. 

It’s focus is specifically on the civilian aviation population rather than the military. It will be a combination of techniques for studying information as well as mental performance and mindset training. When you’re flying a plane in the air and a problem comes up, you can’t just park on a cloud while you think about it. This means there’s an extreme need for pilots to be focused and able to keep their minds on the task at hand while they fly. 

If you’re feeling focused and super inspired after that story, you’re not alone. Why not share that feeling with others by sharing your own Entrepreneur Story? Get in touch with us today to share your own journey and tell us how you’re making a difference in your community.

Categories

Like this post? Share with your networks!

Enjoyed this Entrepreneur Story? Read the next one here!

From Corporate Security to Entrepreneurial Success: The Journey of Kenneth Boyovich and Kmb Consulting

By Web Support | June 19, 2024 |

For many, the leap from a secure corporate position to the unpredictable world of entrepreneurship is intimidating. Kenneth Boyovich, founder and owner of Kmb Consulting, faced this challenge head-on. Through resilience, adaptability, and a keen sense of opportunity, Ken has built a thriving consultancy that helps businesses manage their sales and operational challenges.

From Passionate Educator to Entrepreneurial Trailblazer: The Journey of Chad Buckendahl

By Web Support | June 14, 2024 |

For many entrepreneurs, the journey begins with a blend of passion, perseverance, and a vision for change. Chad Buckendahl, founding partner of ACS Ventures, LLC, exemplifies this journey.

Navigating the Future of Work: Imran Syed’s Journey with Hatchproof

By Web Support | June 13, 2024 |

Imran Syed, Founder and CEO of Hatchproof, is revolutionizing the way businesses approach people alignment and AI integration.

Spreading Happiness, One Pair of Socks at a Time: The Story of John’s Crazy Socks

By Web Support | June 11, 2024 |

For many entrepreneurs, the journey to success is paved with perseverance, creativity, and inspiration. For John and Mark Cronin, a father-son duo, this path was also paved with just a touch of crazy because John and Mark are the co-founders of John’s Crazy Socks. Founded with a mission to spread happiness and demonstrate that people with differing abilities are just as capable as everyone else, their business has grown from a small startup to an inspirational social enterprise.

From Humble Beginnings to Digital Dominance: The Journey of Jan Zucker

By Web Support | June 10, 2024 |

For many entrepreneurs, the journey to success is paved with unique challenges and valuable lessons. Earl Morrison, founder and owner of Leading And Learning With Character, exemplifies this path. From a decorated career in law enforcement to becoming a beacon of leadership training, Earl’s story is one of resilience, intentionality, and a passion for positive change.
In an insightful conversation with Lance Johnson, the founder and CEO of Amplomedia, Earl shares the experiences that shaped his entrepreneurial venture, the obstacles he overcame, and his vision for the future.

Leading with Character: Earl Morrison’s Journey from Law Enforcement to Leadership Training

By Web Support | June 7, 2024 |

For many entrepreneurs, the journey to success is paved with unique challenges and valuable lessons. Earl Morrison, founder and owner of Leading And Learning With Character, exemplifies this path. From a decorated career in law enforcement to becoming a beacon of leadership training, Earl’s story is one of resilience, intentionality, and a passion for positive change.
In an insightful conversation with Lance Johnson, the founder and CEO of Amplomedia, Earl shares the experiences that shaped his entrepreneurial venture, the obstacles he overcame, and his vision for the future.

From Immigrant Roots to Entrepreneurial Triumph: The Journey of Steven Pivnik

By Web Support | June 5, 2024 |

For many entrepreneurs, the path to success is a winding road filled with challenges, lessons, and triumphs. Steven Pivnik, a seasoned entrepreneur and business consultant, epitomizes this journey. Through his unwavering resilience, visionary thinking, and commitment to excellence, Steven has carved out a niche in the competitive world of business consulting. In an engaging conversation with Amplomedia founder & CEO Lance Johnson, Steven shares the wisdom he has gleaned from his experiences, the obstacles he has overcome, and his vision for the future.

The Unlikely Journey of Montana Bilger: From Army Officer to AI and Space Biology Innovator

By Web Support | June 5, 2024 |

When it comes to entrepreneurship, Montana Bilger’s story is anything but conventional. A former army officer turned data scientist, Montana’s path to founding a cutting-edge AI and space biology company was paved with serendipitous encounters, relentless networking, and a steadfast commitment to solving complex problems. In an enlightening conversation with Amplomedia founder and CEO Lance Johnson, Montana shares invaluable insights into his entrepreneurial journey, the challenges he’s overcome, and the innovative solutions his company brings to the table.

Journey to Success: Lessons in Entrepreneurship from Paul Childers

By Web Support | April 29, 2024 |

In a recent conversation with Matt McComb, Richard White, an experienced entrepreneur, shared valuable insights on entrepreneurship, product development, and building successful teams. From discussing the transition from product to company building to sharing book recommendations for aspiring entrepreneurs, Richard’s wisdom offers a glimpse into the world of startup leadership and innovation.

From Lab Coats to Leadership: Shahar Keinan’s Quantum Leap in Biotech

By Web Support | April 12, 2024 |

In a recent conversation with Matt McComb, Richard White, an experienced entrepreneur, shared valuable insights on entrepreneurship, product development, and building successful teams. From discussing the transition from product to company building to sharing book recommendations for aspiring entrepreneurs, Richard’s wisdom offers a glimpse into the world of startup leadership and innovation.

Share Your Story

Entrepreneur Stories, presented by Amplomedia, offers a platform for entrepreneurs like you to share your inspiring journey while gaining some fantastic free PR for your business. If you have a story to tell and want to inspire others while boosting your brand's visibility, book a 30-minute interview with us today!
And the best part is, it's totally FREE!