Archive for 2014

Four Types of Videos

If you’ve landed on this page you’re likely a business owner involved in some aspect of a marketing strategy aimed at generating leads…am I right? Thought so. And, if you’ve read any marketing material online lately you’ve likely heard of the incredible impact video has on consumer brand engagement and its rapidly increasing usage in…

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4 Reasons Video is Key to Your Inbound Marketing Strategy

The facts and trends are undeniable; video has rapidly become one of the most effective formats for engaging audiences. Over 100 hours of video are uploaded every minute to social media platforms such as YouTube alone, and while an overwhelming amount of those happen to feature cats as the main characters, more and more are…

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Get Rid of Boring Training Sessions Once & For All

Have you ever been stuck in a boring training session only to find yourself fighting off sleep and thinking, “there absolutely has to be a better way to learn this stuff!” And maybe you’ve also wondered: If only about 20% of the world’s population are auditory learners, then why is over 80% of learning instruction…

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Warning: 8 Video Marketing Myths

Warning: If You Believe These 8 Video Marketing Myths, You’re Hindering the Success of Your Business. Have you heard of or are you perhaps guilty of believing one or more of these video marketing myths? Myth #1: It must go viral or it’s useless Myth #2: Nobody will actually watch it Myth #3: Its too…

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How to Save Yourself From Certain Death

Picture this: You’ve invited your client and their team to a very important meeting to pitch your ingenious idea. Your PowerPoint is up on the screen, you’re halfway through your presentation, you’re reading the slides with as much passion and charisma as you can muster…and then you hear it; a snore. That’s right, half your…

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