Best practices, strategies, inspiration, and case studies from the digital marketing world.
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Unlocking Your Business Superpower: A Recipe for Success
As a business owner or entrepreneur, you may feel overwhelmed by the challenges of building and scaling your enterprise. Whether you’re just starting out or looking to take your business to the next level, it’s important to identify and leverage your unique strengths, or what we call your “business superpower.”
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Warning: Explicit Content Sells – Or Does It?
What do Carls Jr., PETA, the War of Worlds mobile video game and Mythbusters have in common? Sex. These companies (with the exception of Mythbusters who conducted a study, but we’ll get into that later) have used sex in their ads, attempting to cash in on the advertising industry mantra: sex sells. It might be…
Read More51 Uses for Video in Marketing
Not sure how to incorporate video into your marketing strategy? Or maybe you think video is one-dimensional? Check out this infographic we created that shows 51 different ways to use video marketing – and trust us, this is not an exhaustive list! Don’t forget to share with your network as well.
Read MoreThe Do’s and Don’ts of Video Landing Pages
Your company has decided to invest in video marketing to support an upcoming promotional campaign. You’ve rallied your troops, planned the content, breezed through the video production process and now you’ve got your totally amazing video sitting in your hot little hands! So what do you decide to do with it? If you’re like many,…
Read MoreHow to Incorporate GIFs for Massive Impact!
GIFs. They’re snack size pieces of kickass awesomeness that bring a little visual humor to your audience. Oh, you don’t use them? You think they’re cheesy, pointless or unprofessional? Here’s what we have to say about that… Well we didn’t really have to say anything at all, because the Panda proved our point. The right…
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