Archive for 2020
Episode 13: Newsletters and Lead Magnets
In Episode 13 of Amplify Your Business Lance Johnson sits down with Danielle Mohr, owner, and founder of Fine Point Writing, to discuss key tips to providing the utmost value to your target audience and increase conversions through email newsletters and lead magnets.
Read MoreEpisode 12: Taglines That Grow Your Business
In Episode 12 of Amplify Your Business Lance Johnson sits down and talks about taglines. What is a tagline, how to create the best tagline for your business, what is the difference between a tagline and a slogan, and why it’s important to keep it simple!
Read MoreEpisode 11: Never Struggle to Get Webinar Registrants Again
In Episode 11 of Amplify Your Business Lance Johnson speaks about using webinars as a lead magnet, and how to capture webinar registrations, ultimately increasing your leads. If you haven’t tried using webinars as lead magnets, then this episode is for you!
Read MoreEpisode 10: How to Level Up Your Video Calls
In Episode 10 of Amplify Your Business Lance Johnson dives into some of our best tips on how you can level up your video calls and make a solid impression from the comfort of your own home. Just because we’re working from home, doesn’t mean quality should suffer!
Read MoreEpisode 9: Optimizing Course Content for Online Learning Success
In Episode 9 of Amplify Your Business Lance explores the world of eLearning with Gordon Sheppard of Expert Training Solutions. In this value-packed episode, Lance and Gordon dive deep into what organizations can expect when shifting to online learning, and how to succeed!
Read MoreEpisode 8: How to Use a Membership Format to Generate Recurring Revenue
In Episode 8 of Amplify Your Business Lance discusses membership websites with Chloe Skerlak, including how to produce tiered content and properly set up and market your membership site so that your online business continues to generate recurring revenue.
Read MoreEpisode 7: How to Turn Virtual Networking into a Lead Generation Goldmine
In Episode 7 of Amplify Your Business Lance lends some of his own expertise in an area a lot of business owners are familiar with in one way or another – networking! Except this time we’re talking digital networking and how to turn these events into a lead generation goldmine.
Read MoreEpisode 6: Adding E-commerce to Your Brick & Mortar Location
In Episode 6 of Amplify Your Business Lance talks to Dominic Stante, owner of Urban Thrift in Calgary, about the journey he has taken to add e-commerce to his consignment shop. Many brick & mortar shops are turning to e-commerce as a result of COVID-19.
Read MoreEpisode 5: Using Guest Speaking to Acquire New Customers
In Episode 5 of Amplify Your Business Lance speaks with Bruce Baker, the owner of Workplaces, about using guest speaking and webinars to acquire new customers – a great lead generation tactic especially in a time when in-person gatherings can’t happen!
Read MoreEpisode 4: Increasing Average Order Value
In Episode 4 of Amplify Your Business Lance chats with Jason Blower, a local illustrator and business owner (check out Jason Blower Illustration!) to discuss not only the importance of digital sales but also what tools Jason uses to increase average order value.
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