Archive for 2020
Episode 23: Unifying Your Social Brand to Maximize Sales
In Episode 23 of Amplify your Business, Lance walks us through Instagram insights, figuring out what that data means, and how you can use these insights to carry out effective marketing tactics, ultimately turning more website visitors into product purchasers.
Read MoreEpisode 22: I Scream for Instagram
In Episode 22 of Amplify your Business, Lance dives into the story behind Yelo’d Ice Cream, a favourite local ice cream shop in Edmonton. Whet your appetite while staying up to date with all the ways you can use social media marketing to grow your business!
Read MoreEpisode 21: KFC Has Gone Green
In Episode 21 of Amplify your Business, Lance is on the road again and this time he’s talking meatless fried chicken… you heard that right. But don’t worry, he also has a hot take on how to bypass spending loads of time in R&D by taking advantage of in-market testing.
Read MoreEpisode 20: Broken Brand Promises
In Episode 20 of Amplify your Business, Lance Johnson shares two lessons about the importance of creating a strong brand identity using his recent experience at a west coast burger joint as an example. Check out this special on-the-road episode now!
Read MoreEpisode 19: Video Marketing Mistakes
In Episode 19 of Amplify your Business, Lance Johnson shares a few common video marketing mistakes and what to do instead when producing video to promote your brand. Check out this week’s episode to ensure you aren’t wasting your video marketing resources.
Read MoreEpisode 18: Selling Your Business
In Episode 18 of Amplify Your Business, Lance Johnson welcomes James Song, a partner at Prowse Chowne LLP, to share some practical advice for small business owners on exit strategies, succession planning, and preparing your business for evaluation and eventual sale.
Read MoreEpisode 17: Personal Branding
In Episode 17 of Amplify Your Business, Lance Johnson welcomes Dave Carroll, a Musician, Storyteller, and Author, to share how storytelling can be a powerful tool in furthering your brand’s message in the age of social media when more content than ever before is floating around.
Read MoreEpisode 16: Prevent Unsubscribes – Tips for Email Marketing
In Episode 16 of Amplify Your Business, Lance Johnson discusses some of his top email marketing tips with Colleen Heidecker, owner of Colleen’s Chocolates. Colleen has been worried about hitting send on her marketing emails, for fear of losing subscribers. But not anymore!
Read MoreEpisode 15: Amplify Your Message With Video
In Episode 15 of Amplify Your Business, Lance Johnson welcomes special guest, Jesse Syzmanski, founder of Modern Muse Media, to discuss the secret to successfully using video production to amplify your business’s message. Here’s a hint… it’s the power of storytelling.
Read MoreEpisode 14: Leveraging Earned Media
In Episode 14 of Amplify Your Business Lance Johnson sits down with Karen Unland, co-founder of Taproot Edmonton to break down earned media, the role it can play in your marketing plan, and a few tricks of the trade that will help you understand what you have to do to get it!
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