Posts Tagged ‘amplify your business’
Episode 19: Video Marketing Mistakes
In Episode 19 of Amplify your Business, Lance Johnson shares a few common video marketing mistakes and what to do instead when producing video to promote your brand. Check out this week’s episode to ensure you aren’t wasting your video marketing resources.
Read MoreEpisode 18: Selling Your Business
In Episode 18 of Amplify Your Business, Lance Johnson welcomes James Song, a partner at Prowse Chowne LLP, to share some practical advice for small business owners on exit strategies, succession planning, and preparing your business for evaluation and eventual sale.
Read MoreEpisode 17: Personal Branding
In Episode 17 of Amplify Your Business, Lance Johnson welcomes Dave Carroll, a Musician, Storyteller, and Author, to share how storytelling can be a powerful tool in furthering your brand’s message in the age of social media when more content than ever before is floating around.
Read MoreEpisode 16: Prevent Unsubscribes – Tips for Email Marketing
In Episode 16 of Amplify Your Business, Lance Johnson discusses some of his top email marketing tips with Colleen Heidecker, owner of Colleen’s Chocolates. Colleen has been worried about hitting send on her marketing emails, for fear of losing subscribers. But not anymore!
Read MoreEpisode 15: Amplify Your Message With Video
In Episode 15 of Amplify Your Business, Lance Johnson welcomes special guest, Jesse Syzmanski, founder of Modern Muse Media, to discuss the secret to successfully using video production to amplify your business’s message. Here’s a hint… it’s the power of storytelling.
Read MoreEpisode 14: Leveraging Earned Media
In Episode 14 of Amplify Your Business Lance Johnson sits down with Karen Unland, co-founder of Taproot Edmonton to break down earned media, the role it can play in your marketing plan, and a few tricks of the trade that will help you understand what you have to do to get it!
Read MoreEpisode 13: Newsletters and Lead Magnets
In Episode 13 of Amplify Your Business Lance Johnson sits down with Danielle Mohr, owner, and founder of Fine Point Writing, to discuss key tips to providing the utmost value to your target audience and increase conversions through email newsletters and lead magnets.
Read MoreEpisode 12: Taglines That Grow Your Business
In Episode 12 of Amplify Your Business Lance Johnson sits down and talks about taglines. What is a tagline, how to create the best tagline for your business, what is the difference between a tagline and a slogan, and why it’s important to keep it simple!
Read MoreEpisode 11: Never Struggle to Get Webinar Registrants Again
In Episode 11 of Amplify Your Business Lance Johnson speaks about using webinars as a lead magnet, and how to capture webinar registrations, ultimately increasing your leads. If you haven’t tried using webinars as lead magnets, then this episode is for you!
Read MoreEpisode 10: How to Level Up Your Video Calls
In Episode 10 of Amplify Your Business Lance Johnson dives into some of our best tips on how you can level up your video calls and make a solid impression from the comfort of your own home. Just because we’re working from home, doesn’t mean quality should suffer!
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