Episode 19: Video Marketing Mistakes

video marketing mistakes

In Episode 19 of Amplify your Business, Lance Johnson shares a few common video marketing mistakes and what to do instead when producing video to promote your brand. Check out this week’s episode to ensure you aren’t wasting your video marketing resources.

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Episode 18: Selling Your Business

plan for selling your business

In Episode 18 of Amplify Your Business, Lance Johnson welcomes James Song, a partner at Prowse Chowne LLP, to share some practical advice for small business owners on exit strategies, succession planning, and preparing your business for evaluation and eventual sale.

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Episode 17: Personal Branding

the importance of storytelling in your marketing message

In Episode 17 of Amplify Your Business, Lance Johnson welcomes Dave Carroll, a Musician, Storyteller, and Author, to share how storytelling can be a powerful tool in furthering your brand’s message in the age of social media when more content than ever before is floating around.

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Episode 15: Amplify Your Message With Video

Amplify your message with video

In Episode 15 of Amplify Your Business, Lance Johnson welcomes special guest, Jesse Syzmanski, founder of Modern Muse Media, to discuss the secret to successfully using video production to amplify your business’s message. Here’s a hint… it’s the power of storytelling.

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Episode 14: Leveraging Earned Media

leveraging earned media

In Episode 14 of Amplify Your Business Lance Johnson sits down with Karen Unland, co-founder of Taproot Edmonton to break down earned media, the role it can play in your marketing plan, and a few tricks of the trade that will help you understand what you have to do to get it!

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Episode 13: Newsletters and Lead Magnets

amplify your business with email marketing newsletters and lead magnets

In Episode 13 of Amplify Your Business Lance Johnson sits down with Danielle Mohr, owner, and founder of Fine Point Writing, to discuss key tips to providing the utmost value to your target audience and increase conversions through email newsletters and lead magnets.

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Episode 10: How to Level Up Your Video Calls

level up your video calls

In Episode 10 of Amplify Your Business Lance Johnson dives into some of our best tips on how you can level up your video calls and make a solid impression from the comfort of your own home. Just because we’re working from home, doesn’t mean quality should suffer!

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