Amplify Your Business

A live web series with Lance Johnson, Founder of Amplomedia.

Acquire the Knowledge and Skills to Rapidly Scale your Business Watch the AYB Entrepreneur Symposium Replay

What do we mean by AMPLIFY Your Business?

Amplomedia's founder and marketing veteran, Lance Johnson, will be broadcasting to a social media channel near you, providing insight into common business marketing struggles, and explaining how you can overcome them.

Throughout this video series Lance will be interviewing entrepreneurs who are in the trenches growing their businesses right now. He will unpack their common business challenges and identify the lessons every business owner needs to learn so they can accelerate their business growth.

"We get into the good, the bad, and the ugly when it comes to entrepreneurship," says Lance, adding, "and it's the failures that often lead to the greatest lessons, so be prepared to hear some uncomfortable and very REAL conversations about what is required to create successful businesses."

Follow us on social to catch new episodes as they come out, and you can always check back here to watch any missed interviews!


video marketing mistakes

Episode 19: Video Marketing Mistakes

August 28, 2020

In Episode 19 of Amplify your Business, Lance Johnson shares a few common video marketing mistakes and what to do instead when producing video to promote your brand. Check out this week’s episode to ensure you aren’t wasting your video marketing resources.

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plan for selling your business

Episode 18: Selling Your Business

August 21, 2020

In Episode 18 of Amplify Your Business, Lance Johnson welcomes James Song, a partner at Prowse Chowne LLP, to share some practical advice for small business owners on exit strategies, succession planning, and preparing your business for evaluation and eventual sale.

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the importance of storytelling in your marketing message

Episode 17: Personal Branding

August 14, 2020

In Episode 17 of Amplify Your Business, Lance Johnson welcomes Dave Carroll, a Musician, Storyteller, and Author, to share how storytelling can be a powerful tool in furthering your brand’s message in the age of social media when more content than ever before is floating around.

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Prevent Email unsubscribes

Episode 16: Prevent Unsubscribes – Tips for Email Marketing

August 7, 2020

In Episode 16 of Amplify Your Business, Lance Johnson discusses some of his top email marketing tips with Colleen Heidecker, owner of Colleen’s Chocolates. Colleen has been worried about hitting send on her marketing emails, for fear of losing subscribers. But not anymore!

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Amplify your message with video

Episode 15: Amplify Your Message With Video

July 31, 2020

In Episode 15 of Amplify Your Business, Lance Johnson welcomes special guest, Jesse Syzmanski, founder of Modern Muse Media, to discuss the secret to successfully using video production to amplify your business’s message. Here’s a hint… it’s the power of storytelling.

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leveraging earned media

Episode 14: Leveraging Earned Media

July 24, 2020

In Episode 14 of Amplify Your Business Lance Johnson sits down with Karen Unland, co-founder of Taproot Edmonton to break down earned media, the role it can play in your marketing plan, and a few tricks of the trade that will help you understand what you have to do to get it!

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amplify your business with email marketing newsletters and lead magnets

Episode 13: Newsletters and Lead Magnets

July 3, 2020

In Episode 13 of Amplify Your Business Lance Johnson sits down with Danielle Mohr, owner, and founder of Fine Point Writing, to discuss key tips to providing the utmost value to your target audience and increase conversions through email newsletters and lead magnets.

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Amplify Your Business small business marketing advice

Episode 12: Taglines That Grow Your Business

June 26, 2020

In Episode 12 of Amplify Your Business Lance Johnson sits down and talks about taglines. What is a tagline, how to create the best tagline for your business, what is the difference between a tagline and a slogan, and why it’s important to keep it simple!

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increasing webinar registrations

Episode 11: Never Struggle to Get Webinar Registrants Again

June 19, 2020

In Episode 11 of Amplify Your Business Lance Johnson speaks about using webinars as a lead magnet, and how to capture webinar registrations, ultimately increasing your leads. If you haven’t tried using webinars as lead magnets, then this episode is for you!

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level up your video calls

Episode 10: How to Level Up Your Video Calls

June 12, 2020

In Episode 10 of Amplify Your Business Lance Johnson dives into some of our best tips on how you can level up your video calls and make a solid impression from the comfort of your own home. Just because we’re working from home, doesn’t mean quality should suffer!

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successful online learning

Episode 9: Optimizing Course Content for Online Learning Success

June 5, 2020

In Episode 9 of Amplify Your Business Lance explores the world of eLearning with Gordon Sheppard of Expert Training Solutions. In this value-packed episode, Lance and Gordon dive deep into what organizations can expect when shifting to online learning, and how to succeed!

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generating revenue with memberships

Episode 8: How to Use a Membership Format to Generate Recurring Revenue

June 1, 2020

In Episode 8 of Amplify Your Business Lance discusses membership websites with Chloe Skerlak, including how to produce tiered content and properly set up and market your membership site so that your online business continues to generate recurring revenue.

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As a small business owner, you need to amplify your message, and we can help.

We’re running an all-inclusive Doodle video deal to help businesses like yours amplify their message

It’s a sensitive time for business owners which is why we’ve created a video package to help you reach your audience and increase your return on investment. Check out our all-inclusive Doodle video deal and start amplifying your message with video.

Video is here to stay. And, it’s here to help (and so are we). Start implementing video into your marketing strategy with our $599 all-inclusive video deal, and amplify your message.


We deliver you more customers. Period.

We do this by implementing highly effective marketing tactics that connect your marketing directly to your sales. Your marketing team AND your sales team are provided extremely powerful, yet simple to use, tools that empower them to do their jobs easier and more effectively. Behind the scenes we monitor and manage tactics, constantly measuring their results and tweaking them for improved engagement and conversion. And we provide the management team and C-Level executives with the reporting necessary to evaluate every tactic’s ROI. The guesswork is completely removed. We zero in on the things that work and rapidly iterate to deliver an ever-increasing ROI.


How do we do it?

To be blunt, we keep it simple and effective and focus on 3 things:

✔️Generate more leads.

✔️Nurture those leads into hot prospects.

✔️Convert prospects into customers.


Our clients absolutely love what we do for them! And we’d love to help you become more successful too.

Book a 15-Minute Discovery Call

Curious about how Amplomedia can help deliver YOU more customers?

Or are you looking to be a part of a future AMPLIFY Your Business live episode?

Book a time below to schedule a quick discovery call with Lance so that he can assess how we can best help you and your business.

See what some of our AWESOME clients have to say about working with us!

Shannon Routley

Corporate Designer, Disbrand

Dragan Marjanovic